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MarketingProfs
Mar 16, 2018 Vol. 17, No. 53
In this issue
1. How-To: How B2B Marketers Are Embracing Brand as the Top Driver of Growth
2.  PRO  NEW Interactive Course: Email Marketing
3. Survey Says: Print Perseveres: The Most Popular Book Formats in the US
4. Infographic: How Do Different Age Groups Consume Online Content?
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How-To
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How B2B Marketers Are Embracing Brand as the Top Driver of Growth
By Julia Cupman
What are B2B marketers' priorities for growth? Branding, followed by innovation and customer satisfaction. The good news? Budgets and optimism are up. The bad news? Challenges still exist. Read More
FOR  PRO  Members
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NEW Interactive Course: Email Marketing
In this 90-minute course, you'll learn how to engage with customers and subscribers using email to achieve positive, measurable results. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. Read More
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Advertisement  Use the power of AI to create smarter, more personalized campaigns that deliver incredible results. Discover how.
 
Survey Says
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Print Perseveres: The Most Popular Book Formats in the US
By Ayaz Nanji
Most American adults still read books in the traditional print format, according to recent research from the Pew Research Center. Read More
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AT-A-GLANCE
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How Do Different Age Groups Consume Online Content? [Infographic]
By Laura Forer
There are six major generations of consumers in the US, and each generation has its own content preferences. Check out these stats and tips to tailor your content to different age groups. Read More

event calendar

Mar 20
 FREE Seminar—Get More in the Door: How to Increase Event Attendance
Mar 27
 FREE Seminar—7 Secrets to Avoid a Boring Webinar
Apr 19
 Teach Me How—Content Strategy for B2B Lead Generation PRO
May 11
 Virtual Conference—Email Marketing
Nov 13-16
 B2B Marketing Forum—Register by March 16 to save up to $600!

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