MarketingProfs Today: Team Confidence | Healthcare Lessons for All | Email Read & Unread Rates

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In this issue

1.	How-To: Five Ways to Build Your Marketing Team's Confidence
2.	Quick Take: The Future of Healthcare Marketing: Lessons for All Marketers
3.	PRO Today's Live Seminar: Boost Your Revenue With a Customer Advisory Board
4.	Survey Says: Email Read Rates & Unread Delete Rates, by Industry, 1Q16-4Q16
5.	Infographic: Flowchart: The Right Digital Advertising Strategies & Metrics for Your Campaign

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How-To

Five Ways to Build Your Marketing Team's Confidence

By Thomas Barta, Patrick Barwise

As a leader, building up the confidence of your marketing team is among the most rewarding things you can do—both for yourself and for your company. Give these five confidence-building techniques a try. Read More

FOR PRO Members

Today's Live Seminar: Boost Your Revenue With a Customer Advisory Board

You’ll learn the essential elements of creating and managing a world-class CAB program. You'll learn how to set up a customer advisory board, run effective in-person and remote meetings, and turn those meeting insights into actions that will help you retain customers and positively impact your bottom line. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

Business Email Read Rates and Unread Delete Rates, by Industry, Q1-Q4 2016

By Ayaz Nanji

Some 13% of emails sent by businesses in 2016 were deleted by their recipients without being read, according to recent research from Return Path. Read More

Quick Take

The Future of Healthcare Marketing: Lessons for All Marketers

By Bob Murphy

Changes in healthcare marketing have much in common with the shifts B2B marketers across industries have experienced in recent years. So there's plenty B2B marketers can learn from the world of healthcare marketing. Read More

AT-A-GLANCE

Flowchart: Use the Right Digital Advertising Strategies and Metrics for Your Campaigns [Infographic]

By Laura Forer

This quick flowchart helps you figure out—before you launch—the digital campaign strategies and metrics you should be using, based on your campaign goals. Read More

event calendar

Mar 16	PRO Seminar—Boost Your Revenue With a Customer Advisory Board
Mar 21	FREE Seminar—9 Mistakes to Avoid in Your Video Marketing Strategy
Mar 28	FREE Seminar—How to Create a High-Performance Marketing Plan
Mar 30	PRO Seminar—Building and Unleashing Your Personal Brand in the Digital Age
Apr 14	Virtual Conference—Video Marketing \| 3 online sessions *FREE!*
Oct 3-6	B2B Marketing Forum—Save $600 when you register by March 31!

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Research Writer: Ayaz Nanji
Contributor: Christian Neri

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