MarketingProfs Today: Managing Your Projects | B2B Customer Journey | No Lead Left Behind | Digital B2B Ads

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In this issue

1.	How-To: Marketing Project Musts: Stay Organized With These Five Tips
2.	Podcast: Measuring the B2B Customer Journey: SmartBear CMO Bryan Semple
3.	PRO How-To Guide: Email Essentials: Chief Strategies for Maximizing Click Rates
4.	Marketing Video: No Lead Left Behind
5.	My View: Why Innovation Matters in Account-Based Marketing
6.	Survey Says: Is Digital B2B Advertising Effective?

Join us on March 22 for our free seminar An Email Marketer's Guide to Open-Time Personalization. Register today.

How-To

Marketing Project Musts: Stay Organized With These Five Tips

By Rachel Haim Hadas

Multiple clients with multiple projects, all with multiple deadlines... Whether you are approaching a new product launch, a website redesign, or any other project, here are a few ways to effectively juggle multiple project tasks. Read More

Video

Marketing Video: No Lead Left Behind

By Cassie Nelson

Though too many leads certainly isn't a bad problem to have, it can be a problem nonetheless if a company's marketing efforts are being driven by lead volume rather than lead quality. Read More

Podcast

Measuring the B2B Customer Journey: SmartBear CMO Bryan Semple on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

SmartBear CMO and MarketingProfs University instructor Bryan Semple shares insights on marketing measurement and the B2B customer journey. Read More

FOR PRO Members

How-To Guide: Email Essentials: Chief Strategies for Maximizing Click Rates

This 32-page guide will teach you how to optimize your email efforts to maximize your clickthrough rates. You'll walk away ready to tackle your next email campaign! Read More

Join us on April 8 for our Video Marketing Virtual Conference. 3 sessions, live Q&A, and more. Register today.

Survey Says

Is Digital B2B Advertising Effective?

By Ayaz Nanji

Some 71% of of B2B marketers say their company's digital ads sometimes or always fail to meet expectations, according to a recent report from Demandbase. Read More

My View

Why Innovation Matters in Account-Based Marketing

By Sonjoy Ganguly

Innovation is becoming a core element of every market. If you don't innovate, your business grows stale. So, what role does innovation play in account-based marketing? Read More

event calendar

Mar 15	FREE Seminar—Marketing Project Management 101
Mar 17	PRO Seminar—Amplify Your Marketing With Brand Metaphors
Mar 22	FREE Seminar—An Email Marketer's Guide to Open-Time Personalization
Mar 24	PRO Seminar—Email Design for Non-Designers
April 8	Virtual Conference—Video Marketing \| 3 online sessions *FREE!*
April 14	MarketingProfs University—Marketing Measurement & Analytics

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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