MarketingProfs Today: 20 Must-Have Tools | Native vs Banner Ads | 7 Elements of Lead Gen

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In this issue

1.	How-To: 20 Must-Have Tools for Clever Marketers
2.	Survey Says: Eye-Tracking Study: Native Ads vs. Banner Ads
3.	PRO Seminar: 10 Powerful Tips for Getting More From Your Analytics
4.	Infographic: The Seven Vital Components of Lead Generation
5.	My View: The Human Voice Is Crucial for Online Sales (Here's Proof)

Ebook: Exhausting valuable resources creating content that doesn't get used or fails to convert? Explore three common causes of the campaign content problem and strategies for resolving it. Small investments can result in more leads, higher conversion rates, and increased revenue. Download Ebook.

How-To

20 Must-Have Tools for Clever Marketers

By Elizaveta Naumov

As a marketer, you're often wearing many hats and simultaneously managing a variety of responsibilities and tasks. Luckily, there's an app or service for almost every marketing activity out there. Read More

FOR PRO Members

PRO Seminar: 10 Powerful Tips for Getting More From Your Analytics

You'll discover 10 tips and actions you can implement immediately to do more with your data—no expensive tools required! Whether you have an analytics team or no support at all, we'll show you how to get more from your data and analysis so you can stop struggling and start gaining valuable insight. Read More

Video: The Picture Superiority Effect says concepts are much more likely to be remembered if they are presented as pictures rather than words. But is there a superior picture approach that maximizes the effect? Dr. Zak Tormala of Stanford Business School created a research study to find out. Watch Video.

Survey Says

Eye-Tracking Study: Native Ads vs. Banner Ads

By Ayaz Nanji

Native ads in digital news feeds receive significantly more visual attention from consumers than banner ads do, according to a recent report from Sharethrough and Nielsen. Read More

Quick Take

The Seven Vital Components of Lead Generation [Infographic]

By Verónica Maria Jarski

Do you know the seven components of lead generation? Here's a look at each one, its purpose, and benefits. Read More

My View

The Human Voice Is Crucial for Online Sales (Here's Proof)

By Zoe-Lee Skelton

How important is a phone call for potential customers online? Very. These four statistics prove it. Read More

event calendar

Mar 17	FREE Seminar—The State of B2B Marketing Data 2015
Mar 19	PRO Seminar—10 Powerful Tips for Getting More From Your Analytics
Mar 24	FREE Seminar—How to Deliver Results by Leveraging Individualized Insights
Mar 26	PRO Seminar—Leverage Email for B2B: Tips for Each Stage of the Sales Funnel
Apr 9	MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Apr 10	Virtual Conference—Video Marketing: 3 online sessions—FREE!
Oct 20-23	B2B Marketing Forum 2015—Save up to $700 through March 31 Register Now

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