MarketingProfs Today
Together with the Smarter GTM Company

Tuesday, March 15, 2022

📋 Table of Contents

1. How to Conduct Effective Audience Analysis in Six Steps

2. Why Web Accessibility Is the Ideal Business Opportunity for Agencies sponsored article

3. Email Marketing Benchmarks: Trends From 2021

4. Build Positive Customer Experiences With Your Content Marketing sponsored webinar

5. Four Ways Marketers Can Look After Their Mental Health

6. Putting the Gains in Shenani-gains MarketingProfs B2B Forum Online

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Conduct Effective Audience Analysis in Six Steps
article
How to Conduct Effective Audience Analysis in Six Steps
It's impossible to connect with a crowd of faceless nobodies. You have to know whom you're marketing to if you want your marketing to be effective. Audience analysis can help. Here's how to get started. »
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Find and Win the Best Opportunities With Smarter Account Intelligence
No matter how you go to market, predictably accelerate your revenue with Smarter GTM. You can segment for maximum impact, improve buying experiences, and slam-dunk your sales and marketing goals. Download the e-book now. »
Why Web Accessibility Is the Ideal Business Opportunity for Agencies
sponsored article
Why Web Accessibility Is the Ideal Business Opportunity for Agencies
You might think your website gives a peak user experience. But have you considered all your potential customers? Accessibility solutions can open the door for people who might otherwise be unable to fully use your site—and it's good for business, too. »
Email Marketing Benchmarks: Trends From 2021
research
Email Marketing Benchmarks: Trends From 2021
Apple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research. Check out the study findings. »
sponsored webinar
Build Positive Customer Experiences With Your Content Marketing
Is your content connecting with your audience, or do you feel like you're throwing spaghetti at the wall? Join us to learn how to identify your customer's engagement and decision-making behaviors so you can formulate the best strategy that echoes their specific wants and needs. »
Four Ways Marketers Can Look After Their Mental Health
infographic
Four Ways Marketers Can Look After Their Mental Health
This infographic explores four ways to maintain happiness and creativity: being mindful, setting boundaries, getting enough rest, and celebrating wins. Check out the infographic. »
Putting the Gains in Shenani-gains
MarketingProfs B2B Forum Online
Back by popular demand, B2B Forum Online returns April 6-7. Join thousands of fellow marketers for two days of B2B insights, takeaways, and shenanigans. Discover what's working now in B2B marketing at a digital conference unlike any other!
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Profs Picks
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Using fragmented GTM systems can feel like making multiple airport connections instead of landing a direct flight: It wastes time, energy, and resources. You can miss connections, and your journey has its ups and downs. Likewise, fragmented GTM leads to missed opportunities and clunky buying journeys plagued by irrelevance, friction, and omni-spam. Demandbase is your direct flight: It solves those problems by optimizing and automating new digital buying journeys so you can eliminate fragmentation, dramatically improve buying experience, and slam-dunk your sales and marketing goals. With Demandbase, you get a streamlined, automated machine that delivers predictable pipeline, faster growth, and a better buying experience. Demandbase's resources on predictive analytics for Smarter GTM and better account intelligence will put you on a smooth ride from takeoff to landing.
Afoot in the Neighborhood
MarketingProfs community goings-on
Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
100ms Secures $20M to Power Next Generation of Live Video Apps TechCrunch
Jabmo Promotes Tav Tepfer to Chief Commercial Officer MarTech Series
Shawn LaVana Appointed SVP of Global Marketing at Leading B2B Rebate Management Company Enable Business Wire
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[Webinar] How I Closed a $1M Annual B2B Contract in Less Than 4 Months Using Content
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[Webinar] Building Positive Customer Experiences With Content Marketing
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[Webinar] 7 Tips for Increasing Virtual Event Engagement
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