MarketingProfs Today: Death of the Chief Content Officer | Why People Buy | Tech-Buying Committees

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In this issue

1.	How-To: The Chief Content Officer Is Dead; Long Live Content Marketing
2.	Podcast: Solve the Mystery of Why People Buy: 'Brand Seduction' Author Weber on Marketing Smarts
3.	PRO How-To Guide: Picture This: The Marketer's Guide to Visual Content
4.	Survey Says: The Evolution of Technology-Buying Committees: Changing Roles, Ages, Expectations
5.	Infographic: How LinkedIn Uses LinkedIn for Marketing: The Secret Sauce

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How-To

The Chief Content Officer Is Dead; Long Live Content Marketing

By Pawan Deshpande

It turns out that having a C-level executive in charge of content marketing has not been realistic, but the need for content—and content leadership—remains. So who's going to lead the content marketing team, and what skills should team members have? Read More

Podcast

Solve the Mystery of Why People Buy: 'Brand Seduction' Author Weber on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Former Global Director of Creative Strategy at Coca-Cola Daryl Weber shares insights from his Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands and offers tips on how to forge emotional connections with your audience. Read More

FOR PRO Members

How-To Guide: Picture This: The Marketer's Guide to Visual Content

In this 21-page guide, you'll discover how visual content is upending how brands reach their customers—and which brands are doing it best. You'll learn the types of visual content that cut through the digital noise, tips on telling visual stories that drive emotional reactions... and more! Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

The Evolution of Technology Buying Committees: Changing Roles, Ages, and Expectations

By Ayaz Nanji

In most companies, the tech-buying committee has expanded beyond the technology functions and now includes members of internal- as well as external-facing teams, according to recent research from LinkedIn Marketing Solutions. Read More

AT-A-GLANCE

How LinkedIn Uses LinkedIn for Marketing: The Secret Sauce [Infographic]

By Laura Forer

What better way to learn how to use LinkedIn for marketing than from the people at LinkedIn itself? Find out their secret sauce for successful LinkedIn marketing. Read More

event calendar

Mar 16	PRO Seminar—Boost Your Revenue With a Customer Advisory Board
Mar 21	FREE Seminar—9 Mistakes to Avoid in Your Video Marketing Strategy
Mar 28	FREE Seminar—How to Create a High-Performance Marketing Plan
Mar 30	PRO Seminar—Building and Unleashing Your Personal Brand in the Digital Age
Apr 14	Virtual Conference—Video Marketing \| 3 online sessions *FREE!*
Oct 3-6	B2B Marketing Forum—Save $600 when you register by March 31!

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