MarketingProfs Today: How to Get Marketing Help | Email Opens | Lead-Capture Success

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In this issue

1.	How-To: How to Get Marketing Help When You Need It
2.	Survey Says: Do Consumers Read Emails Sent by Businesses?
3.	PRO Take 10: Nine Things to Remove From Your Website
4.	My View: Stop Obsessing Over the Verbing of Your Product Names
5.	Infographic: Unlock the Mystery of Lead-Capture Success

Join us on March 22 for our free seminar An Email Marketer's Guide to Open-Time Personalization. Register today.

How-To

How to Get Marketing Help When You Need It

By Elaine Fogel

Does your small business have marketing and branding needs but not enough money to hire an agency or a consultant? Don't fret, you have many options to ensure you get the help you need to start or grow your business. Read More

FOR PRO Members

Take 10: Nine Things to Remove From Your Website

In just 10 minutes, we'll ask the tough questions about your website content, including, "You really want people to click that?" We'll show you nine things to remove from your website that will make you want to run (not walk) to your content management system to make immediate changes. Read More

Join us on April 8 for our Video Marketing Virtual Conference. 3 sessions, live Q&A, and more. Register today.

Survey Says

Do Consumers Read Emails Sent by Businesses?

By Ayaz Nanji

What percentage of emails sent by businesses are viewed by consumers? What share of messages end up in spam folders, on average? Read More

Quick Take

Unlock the Mystery of Lead-Capture Success [Infographic]

By Verónica Jarski

Crafting successful lead-capture strategies can be difficult and overwhelming. The following infographic, however, provides clues about where marketers are going wrong—and what they can be doing better. Read More

My View

Stop Obsessing Over the Verbing of Your Product Names

By Dan Cohen

Marketers are obsessed with the "verbing" of their product names. But choosing a name in the hope that it (like Google and Roller Blade) becomes a verb? That's a bad call. Read More

event calendar

Mar 15	FREE Seminar—Marketing Project Management 101
Mar 17	PRO Seminar—Amplify Your Marketing With Brand Metaphors
Mar 22	FREE Seminar—An Email Marketer's Guide to Open-Time Personalization
Mar 24	PRO Seminar—Email Design for Non-Designers
April 8	Virtual Conference—Video Marketing \| 3 online sessions *FREE!*
April 14	MarketingProfs University—Marketing Measurement & Analytics

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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