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By Bruce La Fetra |
Changes in technology, marketing channels, and customer behavior challenge a lot of tried and true tactics. The result is fear, uncertainty, and doubt about what will work. Such FUD stands in the way of your marketing.
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Via eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs that meet your business objectives.
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Number of 'Zero-TV' Households Reaches 5 Million in US |
By Lenna Garibian |
About 95% of Americans watch TV using traditional cable or satellite options, whereas the other 5%—the so-called "Zero-TV" viewers—are bucking tradition (because of cost or lack of interest) in favor of nontraditional devices and services.
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SXSW Insights, Pinterest Analytics, Vine ROI, eBay, Etsy... The Week in Social Media #SocialSkim
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By Angela Natividad |
As SXSW winds down, insights come flying: See videos on the most buzzed-about tech and startups, and learn to tell better brand stories via social. We've also got tips on ROI-effective Vines, Pinterest's new analytics service, updated mobile advertising guidelines, and the usual tidbits about Twitter, Facebook, Google... and even Etsy and eBay. Skim to keep the party going!
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By Matthew Grant |
The only constant in marketing today is change. But are you ready, willing, and able to reinvent yourself? If you want to adapt and thrive, you might just need to be.
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Mar 19
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