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| By Jim Bergeson |
| Let's face it, no three words are more beautiful to hear while on the job than "return on investment." Learn the basics of calculating marketing ROI—and a more nuanced approach that'll help prove the effectiveness of your campaigns.
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| By Thi Huyen Trang Ngo |
| Think back to your first job interview; friends and family likely told you to "sell yourself." It turns out, that is also the approach to successfully marketing your brand. Here are five tips for selling your brand effectively.
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| To keep up with customers' new buying patterns, sellers must break out of unproductive, unprofitable patterns in order to adapt. This on-demand PRO seminar will give you insight into what your customers want to buy and how they want to buy it.
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| LinkedIn Use by Professionals in Industrial Sector Surges |
| The use of social networks, particularly LinkedIn, among engineering, technical, manufacturing, and industrial professionals continues to rise: 55% of surveyed tech professionals now use LinkedIn, up 18 percentage points, or 48.6%, from the 37% who did so a year earlier.
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Give Your Story a Happily Ever After
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| Marketing on multiple platforms reveals your storytelling savvy. To make your business more relevant to prospects, ensure your storytelling has finesse, consistency, and elements of surprise. Here is a list of key ways to master the art of storytelling in your marketing.
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By Margie Clayman
In a recent conversation I had about branding, someone said, "I think we are pretty much done with traditional marketing concepts. Times are changing." Why do some wish to dispense with the foundational aspects of marketing?
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