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In This Issue
+ How-To: How Vulnerable Are You to Customer Defection?
+ PRO: Take 10—How To Future-Proof Your Marketing Today
+ Survey Says: Google Nabs 65% of Search in February
+ Quick Take: Three Ways to Boost Blog Comments and Your SEO Program
+ My View: Rehashing—The New Boring Marketing Concept
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Advertisement  SiriusDecisions states that 50 percent of B2B companies will deploy marketing automation solutions by 2015. Learn how to avoid the biggest mistakes made when evaluating this technology. Download Now!
How-To How Vulnerable Are You to Customer Defection?
By Laura Patterson
Our job as marketers is to acquire, grow, and retain profitable customer relationships to create a sustainable competitive advantage. Here are five factors for measuring (and maintaining) successful customer relationships. Read More
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PRO Take 10: How To Future-Proof Your Marketing Today
In just 10 minutes, Michael Miller, author of The Ultimate Web Marketing Guide, will give you a glimpse of the changes we can expect to see in six fields of digital marketing, and some tips and tactics for taking advantage of the opportunities (and challenges!) they will provide. Read More
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Advertisement  There’s a revolution going on in marketing today. New technologies emerge. Communication channels shift and fragment. Delivery of measurable ROI is critical. This white paper, Ten Steps to Effective Email Marketing, presents ten strategies for B2B and B2C marketers deliver integrated, measurable email marketing campaigns in the evolving online landscape.
Survey Says
Google Nabs 65% of Search in February
Google Sites led the US explicit core search market in February 2011, accounting for 65.4% of total searches conducted during the month, followed by Yahoo Sites (16.1%) and Microsoft Sites (13.6%). Read More
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Quick Take
Three Ways to Boost Blog Comments and Your SEO Program
Looking to boost your SEO program? Crafting an active comment section on your blog could pay off, big time. Here are three ways to get your readers talking—and get results. Read More
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My View Rehashing: The New Boring Marketing Concept
By Elaine Fogel
Realistically, how much content can marketing writers put out without sounding redundant? Is there anything new under the sun anymore? How can content creators write fresh content nowadays? Read More
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@douglaskarr Data: How Wealthy Corporations Spend On Social Business https:////t.co/7CXH0Pz
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Forum Today's Question
By sean_knotts on 3/14/2011 at 5:59 AM
I'm a senior in college desiring a career as a copywriter. Should I pursue a post-graduate degree, or will work/internship experience suffice? Go To Question
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Mar 17
 PRO Seminar—The Truth About Leads with Dan McDade
Mar 22
 FREE Seminar—Rethinking Rich Media sponsored by Limelight Networks
Mar 24
 PRO Seminar—The NOW Revolution with Amber Naslund and Jay Baer
Apr 7-22
 MarketingProfs University LIVE—Social Media Marketing Fast Track save $200 with code SMFAST
Apr 8
 Digital Marketing World—Measurement Free online conference
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save
 
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