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MarketingProfs
Mar 14, 2018 Vol. 17, No. 51
In this issue
1. How-To: How to Use Data to Reveal Your Brightest Star Customers
2. Podcast: Everything You Wanted to Know About Predictive Analytics: Christopher Penn
3.  PRO  How-To Guide: Build a Mighty Email List With Attractive Lead Magnets
4. Survey Says: The Educational Backgrounds of Digital Marketers
5. Infographic: How Chatbots Can Help Your E-Commerce
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How-To
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How to Use Data to Reveal Your Brightest Star Customers
By Laura Patterson
Discovering what drives your top buyers—and applying that info to prospects—can help you get more stellar customers. Read More
Podcast
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Everything You Wanted to Know About Predictive Analytics (But Were Afraid to Ask): Christopher Penn on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Chris Penn, co-founder of Brain+Trust Insights, discusses how predictive analytics can help you plan more effective marketing campaigns. Read More
FOR  PRO  Members
Today's PRO Item
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How-To Guide: Build a Mighty Email List With Attractive Lead Magnets
Lead magnets are vital to building your email list—and your business. In this 36-page guide, you'll discover 5 principles of effective lead magnets, 25 types of high-converting lead magnets, 17 ways to promote your lead magnets, various ways to collect emails, and more! Read More
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Advertisement  Use the power of AI to create smarter, more personalized campaigns that deliver incredible results. Discover how.
 
Survey Says
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The Educational Backgrounds of Digital Marketers
By Ayaz Nanji
Most digital marketers in the United States have at least a bachelor's degree, according to recent research from Hafiz Muhammad Ali. Read More
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AT-A-GLANCE
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How Chatbots Can Help Your E-Commerce [Infographic]
By Laura Forer
Chatbots can be helpful in guiding both B2C and B2B customers through their buying paths. Check out how chatbots can assist in your e-commerce strategy. Read More

event calendar

Mar 15
 Teach Me How—9 Insanely Effective Email Tactics You Can Use Today PRO
Mar 20
 FREE Seminar—Get More in the Door: How to Increase Event Attendance
Mar 27
 FREE Seminar—7 Secrets to Avoid a Boring Webinar
May 11
 Virtual Conference—Email Marketing
Nov 13-16
 B2B Marketing Forum—Register by March 16 to save up to $600!

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