MarketingProfs Today: Performance Measurement Pitfalls, Best-Practices | Marketing Tech Stacks

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In this issue

1.	How-To: 5 Common Pitfalls & Best-Practices of Measuring Marketing & Advertising Performance
2.	PRO Take 10: How to Develop a Dynamic Creative Briefing Document
3.	Survey Says: Marketing Technology Tool and Platform Use
4.	Infographic: Group Collaboration Tools: Microsoft Teams vs. Slack

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How-To

Five Common Pitfalls and Best-Practices of Measuring Marketing and Advertising Performance

By Manu Mathew

To improve marketing performance, optimize spend, and enhance customer experience, marketers must inject data and analytics into all phases of their marketing. Read More

FOR PRO Members

Take 10: How to Develop a Dynamic Creative Briefing Document

In just 10 minutes, we'll discuss the key components of a creative brief. You'll be able to develop a document that provides solid direction and parameters to your agency, internal marketing communications team, or any other group involved in developing your product or brand campaign. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

Marketing Technology Tool and Platform Use

By Ayaz Nanji

Most companies (61%) use six or more martech tools/platforms as part of their marketing stack, according to recent research from Marketo. Read More

AT-A-GLANCE

Group Collaboration Tools: Microsoft Teams vs. Slack [Infographic]

By Laura Forer

Microsoft Teams vs. Slack: Which is the best group collaboration tool for your organization? Check out this infographic for an exhaustive list of criteria and information to answer that very question. Read More

event calendar

Mar 16	PRO Seminar—Boost Your Revenue With a Customer Advisory Board
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Mar 30	PRO Seminar—Building and Unleashing Your Personal Brand in the Digital Age
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