MarketingProfs Today: Dashboard Fails | AdWords Benchmarks | Social Content Mistakes

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: The Problem With Marketing Dashboards: Data Visualization
2.	Survey Says: Google AdWords Benchmarks by Industry
3.	PRO New! Seminar: Amplify Your Marketing With Brand Metaphors
4.	My View: Three Huge Mistakes You're Committing in Your Social Content
5.	Infographic: The Biggest Sales-Enablement Problems and Their Solutions

Join us on March 22 for our free seminar An Email Marketer's Guide to Open-Time Personalization. Register today.

How-To

The Problem With Marketing Dashboards: Pure Data Visualization Is Rarely Successful

By Alexander Skorka

The success or failure of a dashboard is closely linked to data visualization. But focus purely on the visualization, and you'll fail. So consider these three questions and then take the prescribed actions. Read More

FOR PRO Members

New! PRO Seminar: Amplify Your Marketing With Brand Metaphors

You'll discover seven archetypal metaphors that span countries, cultures, languages, and dialects. And you'll learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience. Read More

Join us on April 8 for our Video Marketing Virtual Conference. 3 sessions, live Q&A, and more. Register today.

Survey Says

Google AdWords Benchmarks by Industry

By Ayaz Nanji

Which industries have the highest, or lowest, Google AdWords click-through rates, engagement levels, and costs? Read More

Quick Take

The Biggest Sales-Enablement Problems and Their Solutions [Infographic]

By Verónica Jarski

Most companies say their sales teams lack the right content at the right time. Here's a quick look at those sales-enablement problems and ideas for solving them. Read More

My View

Three Huge Mistakes You're Committing in Your Social Content

By Katie Carlson

Want to be seen as a trusted advertiser and transparent brand? Then follow the FTC's endorsement guidelines and avoid these big social content mistakes. Read More

event calendar

Mar 15	FREE Seminar—Marketing Project Management 101
Mar 17	PRO Seminar—Amplify Your Marketing With Brand Metaphors
Mar 22	FREE Seminar—An Email Marketer's Guide to Open-Time Personalization
Mar 24	PRO Seminar—Email Design for Non-Designers
April 8	Virtual Conference—Video Marketing \| 3 online sessions *FREE!*
April 14	MarketingProfs University—Marketing Measurement & Analytics

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Advertise with us: Download our Media Kit
or call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2016 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625