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In This Issue
+ How-To: How to Conduct Focus Groups: Seagate's Example
+ Quick Take: A Market Research Survey on a Shoestring Budget: How I Did It
+ PRO Take 10 Tutorial: Five Tips to Help You Get Organized
+ Survey Says: Mobile Advertising: Which Industries Are Taking the Lead?
+ My View: The Ethics War Over Sponsored Content
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How-To How to Conduct Focus Groups: Seagate's Example
By Jonathan Long
Seagate, a provider of hard drives and storage solutions, realized it knew little about a big target market: college students. So it conducted focus groups to gain insight. Looking to host your own focus group? Here's how. Read More
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PRO Take 10 Tutorial: Five Tips to Help You Get Organized
In just 10 minutes we'll help get you on track with five tips you can use right away to decrease clutter and disorganization, increase your productivity, and achieve more success! Read More
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Survey Says
Mobile Advertising: Which Industries Are Taking the Lead?
By Lenna Garibian
In 2012, the government services industry (i.e., political advertisers during the election) recorded the biggest year-over-year growth in mobile advertising spend on Millennial Media's platform; still, retailers and restaurants remained the biggest spenders. Read More
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Quick Take
A Market Research Survey on a Shoestring Budget: How I Did It
By Ash Moosa
I'm a solo-preneur and a guy, and I run a women's jewelry and accessories store. I needed data to understand women's jewelry-buying habits. So I designed a survey, ran a contest, and marketed it via lifestyle bloggers. All for less than $350. Here's how. Read More
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My View The Ethics War Over Sponsored Content
By Scott Baradell
Though sponsored content seems to be a much-needed boon for publishers and advertisers weary of the limitations of banner ads, many traditional journalists are in a tizzy. Why is that? Read More
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