Today's dose of marketing know-how.
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Wednesday, March 13, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. Digital Communities vs. Social Media: Stop Building Brands on Leased Land

2. Content Strategy Meets Cutting-Edge Technology sponsored

3. Social Media Use in the US: Platform and Demographic Trends

4. Do You Market to B2B Audiences? advertise with MarketingProfs

5. Decoding Effective Communication and Understanding Impactful Connection

6. Is Your Ideal Customer Sitting on a Shelf? MarketingProfs Working Webinar for PRO Members

Scroll down for more useful resources.
Digital Communities vs. Social Media: Stop Building Brands on Leased Land
article
Digital Communities vs. Social Media: Stop Building Brands on Leased Land
By making community a core part of your strategy, your brand can create better products and achieve higher engagement and retention rates. But building your community on someone else's platform is full of risk. »
Content Strategy Meets Cutting-Edge Technology
sponsored
Content Strategy Meets Cutting-Edge Technology
On March 21, content marketing leaders, creative visionaries, and brand experts will share the strategies, technology, and insights to help you to unlock the potential of your organization's digital content. You're invited to drop in on the Content Innovation Summit. Register now. »
Social Media Use in the US: Platform and Demographic Trends
research
Social Media Use in the US: Platform and Demographic Trends
YouTube is by far the most used social media platform by Americans, according to a recent report. Check out the study findings. »
Do You Market to B2B Audiences?
from lead gen to branding
Do You Market to B2B Audiences?
Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

Decoding Effective Communication and Understanding Impactful Connection
video
Decoding Effective Communication and Understanding Impactful Connection
In a realm as vast and complex as communication, it can helps to distill principles into smaller, simple truths—adages that can be easily recalled and followed. In this episode, the CEO of ad agency Mekanism, Jason Harris, shares many such nuggets of truth. Tune in! »
Is Your Ideal Customer Sitting on a Shelf?
MarketingProfs Working Webinar for PRO Members
Buyer personas help you target your ideal customers. But too often, we create buyer personas… and put them on a shelf. Don't let your buyer personas gather dust. Discover how to target your messaging in Session 3 of Building and Using B2B Buyer Personas to Grow Revenue, a four-part working webinar hosted by Ardath Albee.
Put personas to work for you
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.
Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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