MarketingProfs Today: GDPR Vitals | Machine Learning for Multichannel | Avoid Spamtraps | Meet Gen Z

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In this issue

1.	How-To: What CMOs Need to Know About the Looming General Data Protection Regulation (GDPR)
2.	Article: Improve Your Multichannel Marketing Attribution With Machine-Learning [Sponsored]
3.	PRO Take 10: How to Avoid Spamtraps
4.	Survey Says: Getting to Know Gen Z: Beliefs, Preferences, and Behaviors
5.	Infographic: Are You Guilty of Stealing Images? How to Avoid Breaking Copyright Law

Use the power of AI to create smarter, more personalized marketing campaigns that exceed business goals and deliver incredible results. Discover how.

How-To

What CMOs Need to Know About the Looming General Data Protection Regulation (GDPR)

By David Gee

GDPR goes into effect in two months, but most US companies are not prepared. Here are seven questions marketers should be asking themselves and their companies to ensure compliance—and avoid fines. Read More

Improve Your Multichannel Marketing Attribution With Machine-Learning

By DataRobot [Sponsored Content]

Businesses spend billions of dollars each year on advertising—but are they spending it well? Marketers need a better way to determine which advertising activities are the true drivers of sales so they can focus their resources accordingly. Read More

FOR PRO Members

Take 10: How to Avoid Spamtraps

In just 10 minutes, we'll share an overview of the incredibly dangerous power of these innocent-looking email addresses. You'll learn what spamtraps are, what they look like, why they exist, and how they may have ended up in your email list. You'll understand the risks of traps, and you'll learn how to respond to them. Read More

Use the power of AI to create smarter, more personalized campaigns that deliver incredible results. Discover how.

Survey Says

Getting to Know Gen Z: Beliefs, Preferences, and Behaviors

By Ayaz Nanji

Americans age 15-19 are more likely than older consumers to believe success comes from hard work, to care about identity-based issues, to value ads that showcase real people, and to use visual-first social networks, according to recent research. Read More

AT-A-GLANCE

Are You Guilty of Stealing Images? How to Avoid Breaking Copyright Law [Infographic]

By Laura Forer

Finding images online can be so easy—but using those images for marketing can also be illegal. Check out the infographic to see how to source your images ethically and legally. Read More

event calendar

Mar 15	Teach Me How—9 Insanely Effective Email Tactics You Can Use Today
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Mar 27	FREE Seminar—7 Secrets to Avoid a Boring Webinar
May 11	Virtual Conference—Email Marketing
Nov 13-16	B2B Marketing Forum—Register by March 16 to save up to $600!

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