MarketingProfs Today: The New SEO | Facebook's TV-Like Series, 'Like' Algo Change | Email Benchmarks

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In this issue

1.	How-To: The New 'SEO': Five Ingredients for a Profitable Search Experience Optimization Recipe
2.	#SocialSkim: Facebook's Scripted TV-Like Series & 'Like' Algorithm Change: 11 Stories This Week
3.	PRO New Live Seminar: Boost Your Revenue With a Customer Advisory Board
4.	Survey Says: Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce Rates
5.	Infographic: Get the Most Out of Your Marketing Automation Tools

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How-To

The New 'SEO': Five Ingredients for a Profitable Search Experience Optimization Recipe

By Nick Chasinov

We have entered a new age of search experience optimization—and marketers the world over are on the hunt for the best recipe for cooking up a profitable search experience. Read More

FOR PRO Members

New Live Seminar: Boost Your Revenue With a Customer Advisory Board

You’ll learn the essential elements of creating and managing a world-class CAB program. You'll learn how to set up a customer advisory board, run effective in-person and remote meetings, and turn those meeting insights into actions that will help you retain customers and positively impact your bottom line. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce Rates

By Ayaz Nanji

The volume of email sent by marketers in the fourth quarter of 2016 rose 14% compared with the fourth quarter of 2015, according to recent research from Experian. Read More

Quick Take

#SocialSkim: Facebook's Scripted TV-Like Series and Like Algorithm Change: 11 Stories This Week

By Christian Neri

Facebook ponders original TV-like series and devalues Likes; a Pinterest Web extension that lets users search the platform from any website; why NBCUniversal invested $.5 billion in Snapchat; how to use video on LinkedIn; and much more... Read More

AT-A-GLANCE

Get the Most Out of Your Marketing Automation Tools [Infographic]

By Laura Forer

Marketing automation can be a big investment, but many marketers find they aren't able to use the tools fully. Check out this infographic to see what you can do to get the most out of your marketing automation investment. Read More

event calendar

Mar 16	PRO Seminar—Boost Your Revenue With a Customer Advisory Board
Mar 21	FREE Seminar—9 Mistakes to Avoid in Your Video Marketing Strategy
Mar 28	FREE Seminar—How to Create a High-Performance Marketing Plan
Mar 30	PRO Seminar—Building and Unleashing Your Personal Brand in the Digital Age
Apr 14	Virtual Conference—Video Marketing \| 3 online sessions *FREE!*
Oct 3-6	B2B Marketing Forum—Save $600 when you register by March 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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