Today's dose of marketing know-how.
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Together with digital asset management company
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Today's dose of marketing know-how | Wednesday, March 12, 2025
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👋 Hello, Marketer!
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I find it necessary to get out into nature to connect with my creativity, whether for work or personal hobbies. In fact, I come up with many of these blurb ideas while on walks, laughing along with the ducks of Wisconsin. I'd be willing to bet a lot of you have similar tactics to tapping into your creativity, don't you?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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10 Common Mistakes B2B Marketers Make When Measuring TAM
Many B2B marketers miscalculate TAM, leading to poor strategy and wasted resources. Avoid these 10 common mistakes for accurate market insights.
Read more ➔
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COMMUNITY | QUOTE
"When we do the best version of our best work, our responsibility isn't to make it for ourselves… it's to bring it to the person we seek to serve."
—Seth Godin, marketer and author, This Is Marketing
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SPONSORED
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The Essential Guide to Brand Management
Take control of your brand's success. Learn how a powerful brand management strategy can elevate your brand.
Download the e-book today ➔
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RESEARCH
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Which AI-Driven Tactics Have Been Most Effective for Marketers?
Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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How to Optimize Your Marketing Spend and Measure Impact: A Case Study
How useful would it be to be able to optimize your marketing and ad spend as well as accurately measure its impact? See how Indeed used Snowflake Data Clean Rooms to do exactly that—and to maximize transparency while preserving user privacy.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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Different Is Better Than Better
As a brand, you can do everything right: employ the smartest people, use the most reliable tech, deliver the greatest value to customers. But if you're just trying to be better at what everyone else is doing, will your company really stand out?
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Do Buyers Dig Your Vibe?
Your buyers are busy on social media—yes, even B2B buyers. And they're checking out your brand to see how you vibe. Take control of the conversation and enchant your audience with Building Brand Trust Through Social Media. This four-part workshop will give you the keys to creating an account that B2B buyers love. Included with PRO membership.
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PROFS PICK—SPONSORED
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Overwhelmed by Disorganized Digital Assets?
In today's fast-paced marketing environment, managing a growing volume of digital assets can be daunting. Canto offers a solution that simplifies your content and creative lifecycle. Acting as a central repository, Canto integrates content organization, collaboration, and distribution. It allows you to share and analyze digital assets with control and visibility, optimizing your content strategy. Collaboration is seamless, ensuring only approved materials represent your brand, making high-quality content creation more efficient. Moreover, with its industry-leading AI, Canto helps you instantly retrieve relevant assets from within a searchable, customized content library tailored to your needs. Explore Canto via this informative product tour.
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Upcoming Events
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MAR
12
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Session 5 of Content Marketer's Crash Course
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MAR
13
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60-minute webinar | sponsored by Snowflake
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MAR
14
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90-minute event | 2 live sessions with video marketing experts
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MAR
19
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60-minute webinar | sponsored by Goldcast
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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