📋 Table of Contents

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Tuesday, March 12, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. Boosting Conversions: The Power of Multitouch Engagement in Sales and Marketing

2. TODAY: The Brand Benefits Playbook MarketingProfs webinar

3. Three Qualities of Exceptional B2B Thought Leadership Content

4. Content Strategy Meets Cutting-Edge Technology sponsored

5. The Key Elements of Project Communication Plans

6. Progressively Profile Your Prospects MarketingProfs Working Webinar for PRO Members

Scroll down for more useful resources.

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Boosting Conversions: The Power of Multitouch Engagement in Sales and Marketing

When potential customers see and interact with your brand multiple times, they become more likely to become interested in what you're offering. And when sales and marketing teams work together to make multitouch lead gen even more effective, the inevitable result is a boost in conversions. »

MarketingProfs webinar

TODAY: The Brand Benefits Playbook

To position your company for growth and to stand up against competition, you need to understand how to use your brand's benefits in your positioning. Join MarketingProfs CEO and Founder Allen Weiss for this free webinar and explore the valuable insights from his latest book. »

research

Three Qualities of Exceptional B2B Thought Leadership Content

What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally. Check out the study findings. »

sponsored

Content Strategy Meets Cutting-Edge Technology

On March 21, content marketing leaders, creative visionaries, and brand experts will share the strategies, technology, and insights to help you to unlock the potential of your organization's digital content. You're invited to drop in on the Content Innovation Summit. Register now. »

infographic

The Key Elements of Project Communication Plans

Is your marketing team struggling to stay on the same page? If so, you might need a communications plan—a tracking document that outlines the who, what, when, and how of a project's information flow and deliverables. Check out the infographic. »

Progressively Profile Your Prospects

MarketingProfs Working Webinar for PRO Members

Prospects may be cold one minute and hot the next. How do you keep up with the changes? By progressively profiling your leads based on their behavior. Discover how progressive profiling and scoring help you deliver hot leads to Sales in Session 2 of Score, Plan, Convert: Demand Generation, a four-part, PRO-level workshop.

Start scoring your leads now

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.

Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

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Upcoming Events

MAR

The Brand Benefits Playbook
45-minute webinar | presented by Allen Weiss

MAR

The Marketer's Guide to Prompt Engineering with Christopher S. Penn
Session 10 of our 10-week AI for Digital Marketers event

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