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Thursday, March 12, 2020

Why You Shouldn't Try to Control Anchor Text When Link-Building
Why 'Influence Marketing' Is Bigger Than Influencers: Jason Falls [Podcast]
Ann Handley Kicks Off Marketing Writing Bootcamp on April 28 [Event]
Using AI to Boost Workplace Productivity [Infographic]
 
Why You Shouldn't Try to Control Anchor Text When Link-Building
Link-building is often an uncertain practice: You don't know for sure that you'll get any backlinks; and, if you do, you can't guarantee they'll be on the sites you want, with do-follow status, and the anchor text you prefer. Luckily, you can now stop worrying about anchor text.
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Why 'Influence Marketing' Is Bigger Than Influencers: Jason Falls on Marketing Smarts [Podcast]
Speaker, author, and influence marketing expert Jason Falls talks about how most marketing organizations are missing the boat on influence (and how you can win big by getting on board). Read more and listen in on this insightful conversation.
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Ann Handley Kicks Off Marketing Writing Bootcamp on April 28
MarketingProfs event
If you're looking to improve your marketing writing, you won't want to miss Ann's live (virtual) keynote: "Inside Secrets From Writing Legends: The 5 Fastest Ways to Level-Up Your Marketing Writing." Learn more.
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Using AI to Boost Workplace Productivity [Infographic]
With technology advancing at breakneck speed, AI can improve our workday—and our workplace productivity, in general. From simplifying procedures to evaluating information, Artificial Intelligence can provide indispensable assistance to marketers and their companies.
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