MarketingProfs Today: B2B Video | Writing Case Studies | Email Tricks | What B2B Buyers Want

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In this issue

1.	How-To: Five Reasons B2B Marketers Who Don't 'Do Video' Are Getting Left Behind
2.	Article: How to Write Exceptional Case Studies: Five Interview Tips [Sponsored]
3.	PRO New Live Seminar: 9 Insanely Effective Email Tactics You Can Use Today
4.	Survey Says: What B2B Buyers Want: Sales Outreach and Content Preferences
5.	Infographic: Good-Luck Email Tips for St. Patrick's Day

Use the power of AI to create smarter, more personalized marketing campaigns that exceed business goals and deliver incredible results. Discover how.

How-To

Five Reasons B2B Marketers Who Don't 'Do Video' Are Getting Left Behind

By Meryl Draper

Think videos are just for B2C? Think again. They can be a powerful tactic in the B2B sales journey as well. Here's how to use video effectively in your B2B marketing. Read More

How to Write Exceptional Case Studies: Five Interview Tips

By Michael Saba [Sponsored Content]

An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies. Read More

FOR PRO Members

New Live Seminar: 9 Insanely Effective Email Tactics You Can Use Today

Reserve your spot for this upcoming Teach Me How seminar where you'll discover nine tactics that will get your prospects to open, read, and respond to your email without even thinking about it! Read More

Use the power of AI to create smarter, more personalized campaigns that deliver incredible results. Discover how.

Survey Says

What B2B Buyers Want: Sales Outreach and Content Preferences

By Ayaz Nanji

B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from the RAIN Group. Read More

AT-A-GLANCE

Good-Luck Email Tips for St. Patrick's Day [Infographic]

By Laura Forer

Saturday is St. Patrick's Day, and today's infographic offers four fun and practical tips to incorporate the holiday into your email program. Read More

event calendar

Mar 15	Teach Me How—9 Insanely Effective Email Tactics You Can Use Today
Mar 20	FREE Seminar—Get More in the Door: How to Increase Event Attendance
Mar 27	FREE Seminar—7 Secrets to Avoid a Boring Webinar
May 11	Virtual Conference—Email Marketing
Nov 13-16	B2B Marketing Forum—Register by March 16 to save up to $600!

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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