MarketingProfs Today: B2B Online Reviews | Automated Email Campaigns | Customer-Centric Marketing

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In this issue

1.	How-To: Best-Practices for Developing a B2B Online Review Program
2.	Quick Take: How Online Publishers Can Take Advantage of Automation in Email
3.	PRO Seminar: Leading a Culture of Innovation (With Sir Ken Robinson)
4.	Survey Says: How Loyal Are Consumers to Apple's Platform?
5.	My View: Three Ingredients You Need to Make Your Marketing More Customer-Centric

When you started the game of marketing, you had brilliant ideas and the work ethic of a warrior. You felt unbeatable. Now, you feel like a pawn. You are tired, frustrated, and overwhelmed. Learn six key strategies to fight marketing work chaos and gain control of the board. Get the eBook now!

How-To

Best-Practices for Developing a B2B Online Review Program

By Vinay Bhagat

Online reviews appear in search results when people are evaluating your product or service, and professionals regularly frequent review sites when searching for solutions. Read More

FOR PRO Members

PRO Seminar: Leading a Culture of Innovation (With Sir Ken Robinson)

Sir Ken Robinson will identify the three myths about innovation that hold organizations back. He will share practices that drive the most innovative organizations ahead of the pack, and he'll explain the core roles of creative leaders. Read More

Winning the game of marketing. Learn 6 key strategies to fight marketing work chaos and gain control of the board. Get the eBook now!

Survey Says

How Loyal Are Consumers to Apple's Platform?

By Ayaz Nanji

Users of Apple computers tend to be loyal to the company's other products as well, according to a recent report from Verto Analytics. Read More

Quick Take

How Online Publishers Can Take Advantage of Automation in Email

By Tony D'Anna

Automated email campaigns can help publishers—whether traditional, new, media and entertainment, gaming, or apps publishers—reach the right audience at well-timed moments to drive more website traffic. Read More

My View

Three Ingredients You Need to Make Your Marketing More Customer-Centric

By Deepak Advani

Successful marketers are shifting from an advertising-fueled model to a more personalized approach that engages customers. Read More

event calendar

Mar 13	Virtual Conference—Content Marketing for Consumer Brands 3 online sessions—FREE!
Mar 17	FREE Seminar—The State of B2B Marketing Data 2015
Mar 19	PRO Seminar—10 Powerful Tips for Getting More From Your Analytics
Mar 24	FREE Seminar—How to Deliver Results by Leveraging Individualized Insights
Mar 26	PRO Seminar—Leverage Email for B2B: Tips for Each Stage of the Sales Funnel
Apr 9	MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Oct 20-23	B2B Marketing Forum 2015—Save up to $700 through March 31 Register Now

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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