Today's dose of marketing know-how.
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Together with digital asset management company
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Today's dose of marketing know-how | Tuesday, March 11, 2025
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👋 Hello, Marketer!
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I have always loved ducks, and I'm lucky enough to get to see them regularly on my walks around my city. I've always found their quacking endearing. In my brain, a duck quack sounds like one of two things: laughing at a good joke or cursing someone out. Either way, it makes my day.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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All Marketing Is Performance Marketing: A Full-Funnel Strategy
Performance marketing isn't just bottom-funnel. Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights and optimized touchpoints.
Read more ➔
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COMMUNITY | TESTIMONIAL
"This is very helpful to know what metrics to measure so you know where to focus your energy and budget!"
—Measuring What Matters: Use Data for Effective Marketing workshop series attendee
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SPONSORED
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The Essential Guide to Brand Management
Take control of your brand's success. Learn how a powerful brand management strategy can elevate your brand.
Download the e-book today ➔
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RESEARCH
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The Messaging Themes That Work Best in B2B Prospecting Emails
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.
Check out the study findings ➔
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SPONSORED WEBINAR
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How to Optimize Your Marketing Spend and Measure Impact: A Case Study
How useful would it be to be able to optimize your marketing and ad spend as well as accurately measure its impact? See how Indeed used Snowflake Data Clean Rooms to do exactly that—and to maximize transparency while preserving user privacy.
Save your spot ➔
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INFOGRAPHIC
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The Future of Personalized Marketing Content
Marketers predict the top personalized content trends in 2025 will be AI-powered recommendations and AI-powered visuals, according to a recent survey.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Step-by-Step Sales
Does your audience get lost on their journey to your cash register? Lead your audience by the hand—from tire-kicker to customer—with Customer Journey Maps for Marketers. CX expert Jeannie Walters shows you how to map your customer's journey in this exclusive Master Class. Free for PRO members.
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PROFS PICK—SPONSORED
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Overwhelmed by Disorganized Digital Assets?
In today's fast-paced marketing environment, managing a growing volume of digital assets can be daunting. Canto offers a solution that simplifies your content and creative lifecycle. Acting as a central repository, Canto integrates content organization, collaboration, and distribution. It allows you to share and analyze digital assets with control and visibility, optimizing your content strategy. Collaboration is seamless, ensuring only approved materials represent your brand, making high-quality content creation more efficient. Moreover, with its industry-leading AI, Canto helps you instantly retrieve relevant assets from within a searchable, customized content library tailored to your needs. Explore Canto via this informative product tour.
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Upcoming Events
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MAR
12
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Session 5 of Content Marketer's Crash Course
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MAR
13
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60-minute webinar | sponsored by Snowflake
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MAR
14
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90-minute event | 2 live sessions with video marketing experts
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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