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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Monday, March 11, 2019 |
| How to Get Marketers to Think Like Salespeople... and Vice Versa | ||||
| Some days, Sales and Marketing can seem closely aligned. Other days, it seems Marketing is from Venus and Sales is from Mars. But sales and marketing teams need to better understand each other, pursue shared goals, and work together more effectively—for the greater good of the company. Here's how to make that happen. | ||||
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| How to Build an Exceptional Newsletter, According to People Who Did | ||||
| Most B2B newsletters seem confused as to why they exist. A study of 100 of them over three months found most of them difficult to read, visually confusing, and lacking utility. But the top 10 were different. Some people people behind a few of those top newsletters answer the question, What's your secret? | ||||
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| Analyzing the Results of Your Email Marketing Campaign: A Course | ||||
| Email marketing gives you a massive number of opportunities for testing. And that means endless ways to tweak and improve your results. But you need to know how to gather, analyze, and interpret the data into clear, actionable marketing insights. This course shows you how to do just that. Learn more. | ||||
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| The Key to Effective Direct Mail Marketing [Study] | ||||
| Consumers find direct mail marketing valuable as long as the materials come from brands they are interested in and/or categories they are interested in. But the real question is... Does direct mail influence purchase decisions? Find out. | ||||
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| Three Creative Habits to Inspire You and Make You More Productive [Infographic] | ||||
| How many content marketers struggle to be prolific all year round? Nearly all? Many of us content creators misunderstand how to be prolific. This creative infographic can help you build the right habits to boost both creativity and productivity. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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