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In this issue

1.	How-To: Implementing a Digital Asset Management System (It's Like Running a Bake Sale)
2.	Podcast: The Art of Social Media: Viral Virtuoso Guy Kawasaki
3.	PRO How-To Guide: Website Metrics: What to Measure and How to Improve
4.	Survey Says: SEO Jobs: Average Salaries, Top Cities for Candidates
5.	My View: Are You Being Deceived by Your Online Ad Technology Partner?

When you started the game of marketing, you had brilliant ideas and the work ethic of a warrior. You felt unbeatable. Now, you feel like a pawn. You are tired, frustrated, and overwhelmed. Learn six key strategies to fight marketing work chaos and gain control of the board. Get the eBook now!

How-To

A Guide to Implementing a Digital Asset Management System (It's a Lot Like Running a Bake Sale)

By Rob Morris

This handy little guide will steer you through the best-practices of setting up your digital asset management system—and show you that it's as easy as running a bake sale (but maybe not as tasty!). Read More

Podcast

The Art of Social Media: Viral Virtuoso Guy Kawasaki on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Guy Kawasaki, chief evangelist at Canva and author of 13 books, shares tips on content marketing and social media, and discusses how to spot a winning startup. Read More

FOR PRO Members

How-To Guide: Website Metrics: What to Measure and How to Improve

In this 27-page guide, you'll receive actionable tips and advice on how to focus on the data that matters for getting the most from your website, including traffic, visitor engagement, and conversions; which metrics you'll need to track; and how to improve website performance. Read More

Winning the game of marketing. Learn 6 key strategies to fight marketing work chaos and gain control of the board. Get the eBook now!

Survey Says

SEO Jobs: Average Salaries, Top Cities for Candidates

By Ayaz Nanji

The demand for jobs that require search engine optimization (SEO) skills has increased 18% since 2012, according to a recent report from Conductor. Read More

My View

Know Where Your Ads Are Running, Whom They're Reaching, and How Much You're Paying?

By Rob Ciampa

Many advertisers today are being deceived by ad partners. To avoid being duped, make sure you consider the following before choosing an ad technology partner. Read More

event calendar

Mar 13	Virtual Conference—Content Marketing for Consumer Brands 3 online sessions—FREE!
Mar 17	FREE Seminar—The State of B2B Marketing Data 2015
Mar 19	PRO Seminar—10 Powerful Tips for Getting More From Your Analytics
Mar 24	FREE Seminar—How to Deliver Results by Leveraging Individualized Insights
Mar 26	PRO Seminar—Leverage Email for B2B: Tips for Each Stage of the Sales Funnel
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