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In This Issue
+ How-To: Guide the New Buyer's Journey With Marketing Automation
+ Survey Says: The Most Exciting Digital Marketing Opportunity of 2014
+ PRO Take 10: How to Ensure Your Target Audience Views Your Content
+ Infographic: The Mobile Landscape for 2014
+ My View: Five Big Data Principles to Guide Your Marketing Strategies
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Advertisement  Join us on March 14 for the Video Marketing Virtual Conference and get ready to blow people away by using video to help nurture your leads throughout the conversion funnel. Your FREE pass includes 3 actionable sessions with Q&A, plus access to the exhibit hall, and networking lounge. Register today.
How-To Guide the New Buyer's Journey With Marketing Automation
By Atri Chatterjee
Marketing automation serves many purposes, but its biggest advantage is in enabling marketers to tailor their activities to the customer's buying process—which has changed dramatically in the past few years. Read More
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PRO Take 10: How to Ensure Your Target Audience Views Your Content
In just 10 minutes, we'll present the most effective means for content distribution—both paid and free—so you can get your content seen and generate higher returns on your content creation spend. Read More
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Advertisement  Join us October 9-10 (workshops Oct 8) in Boston for MarketingProfs B2B Forum 2014. Our theme this year is Marketing For What Comes Next. Do you have the aresenal to succeed in 2014, 2015 and beyond? Register before April 1st for $600 off.
Survey Says
The Most Exciting Digital Marketing Opportunity of 2014
By Ayaz Nanji
Client-side marketers see improving customer experience as the most exciting digital opportunity of 2014, whereas agency marketers point to mobile, a recent report from Adobe and Econsultancy has found. Read More
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The Mobile Landscape for 2014 [Infographic]
By Verónica Maria Jarski
Before planning your strategy for mobile marketing, you need to know what the terrain is like. Here's a look at mobile marketing today—and its future. Read More
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My View Five Big Data Principles to Guide Your Marketing Strategies
By Tim Girgenti
Want to start using Big Data to drive your marketing and sales performances? First, you need to understand these five principles. Read More
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Mar 11
 FREE Seminar—Making Big Data Smaller
Mar 13
 PRO Seminar—How to Develop Effective Content for Each Stage of the Buying Journey
Mar 14
 Virtual Conference—Video Marketing: A Blueprint for 2014 3 online sessions—FREE!
Mar 25
 FREE Seminar—Five Tips for Solving Today's Multichannel B2B Challenges
Mar 27
 PRO Seminar—Transform Your Business to Be the Most Recommended Brand in Your Category
Apr 10
 MarketingProfs University—Marketing Measurement & Analytics Use code MEASURE to save $200
Oct 9-10
 B2B Forum 2014—Boston, MA Earliest Bird gets the worm: register today and save $600!
 
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