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In This Issue
+ How-To: Top 10 Content Marketing Mistakes & How to Correct Them (Part 1)
+ Infographic: Google's Top 20 Mobile Products (and How It Monetizes Them)
+ PRO New Seminar: Brand Yourself: Busting the 'Nine-Second Barrier'
+ Survey Says: Social Media & Recruiting: Top Channels and Trends for 2013
+ My View: Facebook News Feed Advertising: Why We Won’t Do That Again
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Advertisement  Marketing's full of choices. Choose B2B. MarketingProfs' 7th Annual B2B Marketing Forum, that is. Taking place in Boston, October 10 - 11 (pre-conference workshops on October 9), B2B Forum is the place smart marketers go to learn what works and how to put it to use. Register now and save up to $800.
How-To Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 1 of 3)
By Tommy Walker
"Content marketing strategy" is a phrase that gets thrown around quite a bit, but how well do we really understand it? Not well at all, which is why content marketers make these 10 content marketing mistakes. Read More
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PRO NEW PRO Seminar: Brand Yourself: Busting the 'Nine-Second Barrier'
This PRO seminar will teach you how to establish a cohesive personal brand, how to have better personal relationships, and how to live the life you were meant to—all by busting through the "nine-second barrier." Read More
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Advertisement  Don't underestimate the importance of phone calls. Voice-based marketing automation can create a closed-loop where every phone lead is captured, scored, nurtured and tracked. Learn how in Tracking Phone Leads: The Missing Piece of Marketing Automation, a free whitepaper from ifbyphone. Download now.
Survey Says
Social Media and Recruiting: Top Channels and Trends for 2013
By Lenna Garibian
Recruiting and staffing professionals say increased access to potential job candidates via social media is the biggest opportunity for recruiting in 2013. Not surprisingly, LinkedIn is the social network most used for recruiting. Read More
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Google's Top 20 Mobile Products (and How It Monetizes Them) [Infographic]
By Verónica Maria Jarski
Google is fast on its way to becoming a "mobile first" company: Within a year, mobile will become the primary way users access Google. So what does Google's mobile portfolio look like? And how does it profit from those products? Check out this info-packed infographic. Read More
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My View Facebook News Feed Advertising: Why We Won’t Do That Again
By Alyce Currier
The first time we tried promoting a story directly into Facebook's News Feed, all hell broke loose. Here's what we learned amid the chaos. Read More
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Mar 12
 FREE Seminar—Leverage Your Data to Run Smarter Marketing Programs
Mar 14
 PRO Seminar—Brand Yourself: Busting the Nine-Second Barrier
Mar 19
 FREE Seminar—Shopping Made Smarter: Employing Smart Marketing in E-Commerce
Mar 21
 PRO Seminar—Five Common Pricing Roadblocks (and How to Get Around Them)
Apr 11
 MarketingProfs University—Cracking the Facebook Code Use coupon code DECODED to save $200
Apr 12
 Virtual Conference—Social Media Marketing Sign up for free!
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $800 through April 30
 
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