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Wednesday, March 10, 2021

📋 Table of Contents

1/ Five Steps to Becoming a More Customer-Centric Company

2/ Three Communication Tips for B2B Marketers Adapting to Uncertain Times

3/ Marketing Metrics and Measurement: Friday Forum With 3 Experts MarketingProfs free event

4/ Expert Advice by Ann Handley and Jay Baer: A Live Webinar sponsored

5/ How and Why B2B Marketers Are Using Intent Data

6/ Content Strategy: A Framework for Executive Buy-in Marketingprofs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Five Steps to Becoming a More Customer-Centric Company
MarketingProfs article
Five Steps to Becoming a More Customer-Centric Company
Every business collects customer feedback, but an overemphasis on aggregate data can drown out individual customer needs and voices. To achieve true customer-centricity, follow these five steps. »
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Streamline and Improve Your SEO and Content Marketing Efforts
To achieve the best possible results, even the most knowledgeable and accomplished digital marketers need the right tools for content and SEO tasks—from site audits to keyword research, competitive analysis, topic generation, rank tracking, link-building, and reporting. Learn more. »
Three Communication Tips for B2B Marketers Adapting to Uncertain Times
MarketingProfs article
Three Communication Tips for B2B Marketers Adapting to Uncertain Times
The past year has shown us that anything can happen. In the future, how can we adapt to the moment and communicate in the best way possible? Check out these three tips. »
MarketingProfs free event
Marketing Metrics and Measurement: Friday Forum With 3 Experts
Accurately measuring your marketing, media, and lead-gen efforts, and properly attributing success, is vital for marketers—especially now, when budgets are tight. Join three top experts to learn how you can get a handle on analytics and attribution. »
Expert Advice by Ann Handley and Jay Baer: A Live Webinar
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Expert Advice by Ann Handley and Jay Baer: A Live Webinar
Tune in to hear a live discussion on what expert marketing and content advice Ann and Jay provided to a digital marketing agency so that it could better meet its clients' marketing needs. Their recap will give you actionable takeaways for your own marketing strategy. Check it out! »
How and Why B2B Marketers Are Using Intent Data
research
How and Why B2B Marketers Are Using Intent Data
B2B marketers say they are using intent data—signals gleaned from users' content consumption or other interactions with digital properties—to identify new accounts to target, align sales and marketing teams, and prioritize accounts for prospecting. Check out findings from this study. »
Content Strategy: A Framework for Executive Buy-in
MarketingProfs B2B Forum
That's just one of the many sessions at B2B Forum online this April to help you take your content marketing to the next level.
Check out the full program.
Profs Pick
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Content marketing and SEO are central to digital marketers' responsibilities. From on-page and tech SEO to tracking, competitive research, content generation, social media promotions, advertising, and more, we need the right tools to do our jobs effectively. Semrush's all-in-one digital marketing tool suite can empower you at every step. Featuring large and growing databases of domains, backlinks, and keywords, synchronized integrations that connect with Google tools as well as robust exporting and reporting features—there are tools for all SEO challenges, which is why 7 million people use them. Start today.
Afoot in the Neighborhood
MarketingProfs community goings-on
We've just launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how we can help.
Are you a PRO subscriber? If so, have you joined our MarketingProfs PRO group on Facebook? Pop in so you gain access to the PRO Show with Ann Handley and Kerry O'Shea Gorgone. These fun livestreams include check-ins from MarketingProfs team members and drop-ins from special guests. March shows will include discussions about branding, so bring your questions and ideas to share! Check it out.
Our new Master Class is designed to help you understand your customers better than you ever have. Customer Journey Maps for Marketers launched this week with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two.
Only a few weeks away: MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up.
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Customer Experience Management Isn't Enough: Three Steps to Experience Improvement »
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News You Can Use
Updates from around the industry
Heap Announces Executive Leadership Team Changes To Further Accelerate Position as Digital Product Analytics Pioneer Business Wire
80% of B2B Businesses Move to Adopt Digital Payments for Better Efficiency and Increased Cash Flow According to New Study by BlueSnap Yahoo Finance
Eventible Reviews Platform to Bring Transparency to B2B Events Industry MarTech
Softbank, Demeter, and Coparion Invest $3M Into Plan A's B2B Carbon Monitoring and ESG Platform TechCrunch
Citi Rolls Out Digitized Records for International B2B Payments PYMNTS
ParkHub Acquires Bonfire, Setting Stakes in Campground Management Software Yahoo Finance
Upcoming Events
MAR
11
[Webinar] Human Insight: How to Stop Guessing and Finally Understand What Your Customers Want
45 minutes | sponsored by UserTesting
MAR
12
[Friday Forum] Metrics and Measurement
3 live sessions | sponsored by Alight Analytics
MAR
16
[Webinar] How to Build Brand and Stand Out in Our Crowded, Distracted World: The 'Brand Now' Framework
45 minutes | sponsored by Widen
MAR
18
[Webinar] Shaped by 2020: The Future of Experience Management
60 minutes | sponsored by Qualtrics
APR
7-8
[Online Event] MarketingProfs B2B Forum 2021
35+ sessions, 5 keynotes + a full year of learning with PRO
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