MarketingProfs Today: Online Haters | Customer Journey Maps | Top B2B Marketing Challenges

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In this issue

1.	How-To: What an Online Hater Really Wants From You
2.	Quick Take: Four Critical Components of Your Customer Journey Map
3.	PRO Seminar: MarketingProfs University's High-Performance Marketing
4.	Survey Says: The Top Challenges Facing B2B Marketers
5.	My View: 5 Reasons Your Client-Agency Relationship Is Breaking Down

MarketingProfs University is coming to a computer near you! Join us on March 30 & April 1 for our Content Rules virtual workshop based on Ann Handley's bestselling book. Seats are limited to 30 people, so save yours today!

How-To

What an Online Hater Really Wants From You

By Jay Baer

The near-universal adoption of smartphones and social media has fundamentally altered the science of handling customer complaints. The critics ("haters") are not your problem, however... Ignoring them is. Read More

FOR PRO Members

PRO Seminar: MarketingProfs University's High-Performance Marketing

You'll learn about the principles of agile methodology and lean manufacturing, and why they matter not only to manufacturers but also to Marketing. We'll walk you through practical ways to apply these techniques in your daily work to transform the way your team operates. Read More

In this online, instructor-led workshop based on Ann Handley's bestseller, Content Rules, you'll have the opportunity to interact with your peers while exploring how to create better content. Register today to save your virtual seat!

Survey Says

The Top Challenges Facing B2B Marketers

By Ayaz Nanji

B2B marketers say increasing brand awareness and and dealing with budget constraints are the top challenges they face, according to a report from B2B International. Read More

Quick Take

Four Critical Components of Your Customer Journey Map

By Koren Stucki

A customer journey map is a visual representation of the various interactions a buyer has with a business. Building that map from the outside-in—from the customer's perspective—requires a thorough understanding of the customer's needs, wants, and desires. Read More

My View

Five Reasons Your Client-Agency Communications (and Relationship) Are Breaking Down

By Sarah Clark

Your client-agency partnership depends on open lines of communication. If that communication is limited, there's no real value in the relationship. Read More

event calendar

Mar 8	FREE Seminar—Unlocking the Secrets of Employee Advocacy
Mar 10	PRO Seminar—High-Performance Marketing
Mar 10	MarketingProfs University—Marketing Project Management Essentials
Mar 11	Virtual Conference—Marketer's Brunch and Learn \| 6 online sessions *FREE!*
Mar 15	FREE Seminar—Marketing Project Management 101
Mar 17	PRO Seminar—Amplify Your Marketing With Brand Metaphors

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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