MarketingProfs Today: Stop Chopping, Sharpen Your Ax | B2B Digital Marketing Analytics | Creative Pitches

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In this issue

1.	How-To: Too Busy Chopping (Marketing) Wood to Sharpen Your (Operations) Ax?
2.	Survey Says: The State of B2B Digital Marketing Analytics
3.	PRO Take 10: Crafting Killer Subject Lines: 7 Techniques Your Target Can't Resist
4.	Infographic: Elements of a Successful Creative Pitch
5.	My View: On-Site Search Must-Haves That Boost Conversions

When you started the game of marketing, you had brilliant ideas and the work ethic of a warrior. You felt unbeatable. Now, you feel like a pawn. You are tired, frustrated, and overwhelmed. Learn six key strategies to fight marketing work chaos and gain control of the board. Get the eBook now!

How-To

Are You Too Busy Chopping (Marketing) Wood to Sharpen Your (Marketing Operations) Ax?

By Laura Patterson

Your to-do list never seems to dwindle, no matter how often you hack at it. But chipping away at your marketing tasks would be so much easier if your figurative ax were sharper. These three tips can make it razor sharp. Read More

FOR PRO Members

Take 10: Crafting Killer Subject Lines—Seven Techniques Your Target Can't Resist

In just 10 minutes, we'll show you how to craft killer subject lines that will ensure your emails get opened. You'll learn how to master seven subject line techniques that will instantly increase your open and read rates. Read More

Winning the game of marketing. Learn 6 key strategies to fight marketing work chaos and gain control of the board. Get the eBook now!

Survey Says

The State of B2B Digital Marketing Analytics

By Ayaz Nanji

Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix. Read More

Quick Take

Elements of a Successful Creative Pitch [Infographic]

By Verónica Maria Jarski

You've one shot to dazzle your audience with your idea, service, or product. Here are some tips to make sure you rock the presentation. Read More

My View

On-Site Search Must-Haves That Boost Conversions

By Yamini Sharma

Don't underestimate the power of site searches. These four on-site search elements can significantly increase conversions. Read More

event calendar

Mar 10	FREE Seminar—Is Your Database Delivering?
Mar 13	Virtual Conference—Content Marketing for Consumer Brands 3 online sessions—FREE!
Mar 17	FREE Seminar—The State of B2B Marketing Data 2015
Mar 19	PRO Seminar—10 Powerful Tips for Getting More From Your Analytics
Mar 26	PRO Seminar—Leverage Email for B2B: Tips for Each Stage of the Sales Funnel
Apr 9	MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
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