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In This Issue
+ How-To: Social CRM—Measuring Relationships (the Wrong & Right Way)
+ PRO: Take 10—How to Write the Perfect Email Subject Line
+ Survey Says: User Attitudes Toward Email Improving
+ Quick Take: Email Lessons From a Bridal Expo
+ My View: Businesses Bringing Production Back to the US
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Advertisement  NEW SOCIAL MEDIA PLANNING WHITEPAPER
Plan and execute successful social media campaigns. Learn how to build a framework for building an effective social media program in this 28-page Social Media Planning Guide. Download the new Guide here.
How-To Social CRM: Measuring Relationships (the Wrong Way, and the Right Way)
By Sean Howard
If you've invested a lot in social media, you hopefully have a growing number of people talking about you. If so, who are they? Which ones are driving the conversation? Do your social CRM measurement tools tell you anything? Read More
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PRO Take 10 Favorite: How to Write the Perfect Email Subject Line
In our most popular Take 10 webcast, email marketing expert Stephanie Miller covers five easy tips for writing the perfect email subject line. They're deceptively simple—just like a brilliant subject line. Read More
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Advertisement  13 Strategies to Boost Website Conversion Rate
A 1% increase in your website conversion rate can significantly increase sales. Calculate how higher conversion could impact your sales and download Infusionsoft's guide to learn proven strategies for increasing your website conversion rate.
Survey Says
Forrester: User Attitudes Toward Email Improving
Attitudes toward email marketing have improved over the past four years: Consumers delete fewer promotional emails without reading them and are more likely to forward such messages to others. Read More
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Quick Take
Email Lessons From a Bridal Expo
Want to win over the targets of your email campaigns? Make things personal. Don't alienate tradeshow leads with an email campaign that treats them like they're just another face in the crowd. Read More
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My View Home Sweet Home: Businesses Bringing Production Back to the US
By Paul Barsch
Despite cost advantages, some companies are choosing to bring production back home from China. Some find that increased product quality and faster time-to-market far outweigh an initial up-tick in costs. Consider your customers' needs when making any outsourcing decisions. Read More
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@McKeonPaul How can we help Sales and Marketing come together? Let their worlds collide. https:////bit.ly/g5cX90 #b2bmarketing Content Factor Weblog
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Forum Today's Question
By dottiedel Posted 3/9 at 11:18 am EST
I need a memorable, trendy name for my antique store. It'll carry art, mid-century furnishings, and vintage jewelry. Any suggestions? Go To Question
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Mar 10
 PRO Seminar—Managing Your Reputation in a Social World with CB Whittemore
Mar 11
 Digital Marketing World—Email Marketing Free online conference
Mar 17
 PRO Seminar—The Truth About Leads with Dan McDade
Mar 22
 FREE Seminar—Rethinking Rich Media sponsored by Limelight Networks
Apr 7-22
 MarketingProfs University LIVE—Social Media Marketing Fast Track save $200 with code SMFAST
Apr 8
 Digital Marketing World—Measurement Free online conference
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA Grab the Early Bird Rate and Save
 
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