📋 Table of Contents

Friday, March 1, 2024

📋 Table of Contents

1. Ditch the Sales Script If You Want to Make More Sales

2. Get In-Depth, Hands-On Training With a Workshop at B2B Forum MarketingProfs event

3. Content With Purpose: How to Elevate Your Brand

4. Do You Market to B2B Audiences? advertise with MarketingProfs

5. Build B2B Marketing Trust With Evidence-Based Content

6. The Allure of Your Thought Leadership MarketingProfs Master Class for PRO members

Scroll down for more useful resources.

article

Ditch the Sales Script If You Want to Make More Sales

Most salespeople are required to learn sales scripts before contacting prospects. And to ensure all the information is conveyed exactly as the company prefers, they're discouraged from adding anything to the script. Basically, they're hired to be human commercials. No wonder it doesn't work. »

MarketingProfs event

Get In-Depth, Hands-On Training With a Workshop at B2B Forum

Looking for in-depth, in-person training? Get a full-day workshop when you register for an All-Access pass to B2B Forum in Boston this fall. You'll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. Select All-Access Pass and your workshop of choice when you register here. »

article

Content With Purpose: How to Elevate Your Brand

Infusing values-driven elements into content and campaigns can do more than just inform audiences about your products or services. Discover how you can communicate what your brand truly stands for. »

from lead gen to branding

Do You Market to B2B Audiences?

Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

video from the archives

Build B2B Marketing Trust With Evidence-Based Content

Modern customers are incredibly skeptical. They're not likely to take anything you say at face value. And why should they if you don't include evidence to back it up? So... what creates evidence? Tune in! »

The Allure of Your Thought Leadership

MarketingProfs Master Class for PRO Members

Hey good lookin', it's World Compliment Day. And we just wanted to highlight your brilliance for reading today's newsletter. Now, to really stand out, try Using Research for Content and Thought Leadership. In this Master Class, you'll uncover all kinds of great insights to your market—putting you in an alluring catergory of one.

Stand out as a thought leader

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.

Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

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