MarketingProfs Today: Local PPC | Clickbait Headlines | Hot Email Trends | Emotion's Role in Sales

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In this issue

1.	How-To: Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 2 of 2)
2.	Survey Says: The Most Effective Elements of Clickbait Article Headlines
3.	PRO Take 10: Four Ways to Increase Your Email Clickthrough Rates
4.	My View: Five Superhot Email Marketing Trends
5.	Infographic: Happy Sales to You: Convey Emotion to Drive Consumer Response

Join us on March 8 for our free seminar Unlocking the Secrets to Employee Advocacy. Register today.

How-To

How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 2 of 2)

By Corey Zeimen

Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local area. Read More

FOR PRO Members

Take 10: Four Ways to Increase Your Email Clickthrough Rates

In just 10 minutes, you'll learn four design and copy techniques that will get your subscribers to take action. We'll also show you how to measure the lift those tactics give your campaigns. Read More

Ready to stop working overtime and over budget? Join us on March 15 for our free seminar Marketing Project Management 101. Register today.

Survey Says

The Most Effective Elements of Clickbait Article Headlines

By Ayaz Nanji

What makes a clickbait article headline effective? Does it include a number? The mention of an animal? Some topic currently in the news? Read More

Quick Take

Happy Sales to You: Convey Emotion to Drive Consumer Response [Infographic]

By Verónica Jarski

If you don't understand how emotions drive consumer reaction toward your content, you can't build strong customer relationships. Read More

My View

Five Superhot Email Marketing Trends

By Cynthia Price

Take advantage of these hot email marketing trends to get the biggest bang for your buck. Read More

event calendar

Mar 1	FREE Seminar—The What, Why, and How of Account-Based Marketing for B2B
Mar 3	PRO Seminar—How to Choose the Right Content Marketing System
Mar 8	FREE Seminar—Unlocking the Secrets of Employee Advocacy
Mar 10	PRO Seminar—High-Performance Marketing
Mar 10	MarketingProfs University—Marketing Project Management Essentials
Mar 11	Virtual Conference—Marketer's Brunch and Learn \| 6 online sessions *FREE!*

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