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In This Issue
+ How-To: Want Effective Calls to Action? Use 'Action Trains'
+ #SocialSkim: Google Glass, Pealk, Vimeo's Looks, LinkedIn Stats, GIFs...
+ PRO: Learn How to Create High-Performance Landing Pages
+ Survey Says: Texting Prospects (at the Right Time) Boosts Conversion
+ My View: Take a Holistic Approach to Marketing Metrics
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How-To Want Effective Calls to Action? Use 'Action Trains'
By Alex Becker
The most difficult task in marketing is to get people to take the action you want them to take. But once they have, getting them to take one more is so much easier—especially if you use "action trains." Read More
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PRO Learn How to Create High-Performance Landing Pages
This online service is a step-by-step blueprint for creating landing page experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More
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Survey Says
Texting Prospects (at the Right Time) Boosts Conversion
By Lenna Garibian
Texting can be an effective way to supplement email and phone channels: Sales prospects who receive text messages during the sales process convert at a rate 40% higher than those who do not receive any text messages, a study found. Read More
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Google Glass, Pealk, Vimeo's Looks, LinkedIn Stats, GIFs... The Week in Social Media #SocialSkim
By Angela Natividad
The week was image-hot and real-time ready. Get the skinny on brands' Oscar time on social, Google Glass's user-generated content extravaganza, data on Instagram and Pinterest, why images are important in social marketing, what GIFs have to do with winning a crowd, and Adobe’s Photoshop for iPhone. Need more? Updated stats on LinkedIn, social recruitment with Pealk, and YouTube to attract talent. Skim to stay current! Read More
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My View Take a Holistic Approach to Marketing Metrics
By Matthew Grant
Everyone knows that you need to measure your marketing efforts. But measurement alone is worthless if it is not tied to business objectives, operational effectiveness, and strategic planning. Read More
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