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In This Issue
+ How-To: Five Ways Interactive Images Can Enhance Engagement
+ Slide Show: How to Make Your Brand Relevant on the Local Web
+ PRO Take 10: Create Homepage Content That Engages Visitors
+ Survey Says: Brand Advertisers Value Direct-Response Metrics
+ Quick Take: Will Your Inbound-Marketing Response Plan Suffice?
+ My View: Why Search Retargeting Must Be Part of Your Online Efforts
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Advertisement  Registration is now open for SocialTech Online. Watch conference sessions live, participate in presenter Q&A, and network with other online participants. Or, view (or review) recorded presentations on-demand through June 6. Register now for just $99 and join us (virtually) March 30!
How-To Five Ways Interactive Images Can Enhance Brand Engagement
By Neil Vineberg
If you're not using interactive images in your marketing, you should be. Learn how they can drive engagement, retention, and sales. Read More
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Slideshow Five Ways to Make Your Brand Relevant on the Local Web [Slide Show]
By Shane Vaughan
When you conduct a Web search that includes your brand name, your product category, and a geographic modifier, do you like the results you see? If not, improve your Local Web presence by mastering these five key areas. Read More
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PRO PRO Favorite Take 10: How to Create Homepage Content That Engages Visitors
In just 10 minutes, learn how to create killer homepage content that engages your visitors and invites them to take action. Find out the questions you should ask yourself during your site's planning stages, discover what (and what not) to publish on the homepage itself, and get tips for crafting content that wows visitors from the get-go. Read More
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Survey Says
Brand Advertisers Value Direct-Response Metrics Over Engagement
When measuring the success of online display advertising, digital marketers tend to place great importance on performance metrics such as conversion, even for branding awareness campaigns. Read More
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Quick Take
Four Questions to Ask About Your Inbound-Marketing Response Plan
So you've developed a groundbreaking inbound content marketing effort that's pulling in prospects in droves. Congratulations! But have you adapted your internal processes to match your prospects' newly acquired expectations? Read More
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My View Why Search Retargeting Must Be Part of Your Online Marketing Strategy [Infographic]
By Derek Mabie
Search retargeting allows brands to market products or services to users who have performed relevant search queries. Learn why search retargeting is an essential component of any successful online marketing strategy. Read More
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@DavidOKD Planning Your Content Marketing: Bricks vs. Feathers #Infographic https:////bit.ly/zZBQRo
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Forum Today's Question
By lcferraro 2/28/2012 at 9:07 PM
Can you recommend marketing strategies for a gourmet cheese shop that wants to gain customers and boost walk-in traffic? Go To Question
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