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Thursday, February 9, 2023

📋 Table of Contents

1. Is Digital Advertising Really More Effective Than Traditional Advertising?

2. Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond

3. Account-Based Marketing for Existing Customers—The Why and How sponsored webinar

4. The 30 Companies That Produce the Most Startup Founders

5. The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes to Achieve More With Less sponsored offer

6. Make the Right Move MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Is Digital Advertising Really More Effective Than Traditional Advertising?
article
Is Digital Advertising Really More Effective Than Traditional Advertising?
Traditional ads such as billboards, television ads, and radio spots may have fallen out of favor more during the pandemic, when businesses were accelerating digital methods. But do traditional ads still have value? This article explores the differences. »
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Cookieless Strategies With a Dash of AI
New research! Learn how contextual targeting can enable marketers to take control of their ad campaigns—without the use of cookies—to drive successful results. Check out the report. »
Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond
podcast
Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond
What does personal branding really mean? How does it differ from company branding? How do you get started, and how can you deal with lingering imposter syndrome? Get answers to all those questions and more in this podcast episode featuring branding expert Christine Gritmon. Read more and listen in. »
sponsored webinar
Account-Based Marketing for Existing Customers—The Why and How
Your prospects' personalized experiences on your website shouldn't get stop when they become customers. In this free webinar, learn how an ABM program for customers can help keep that personalization train on track. »
The 30 Companies That Produce the Most Startup Founders
infographic
The 30 Companies That Produce the Most Startup Founders
Which companies tend to be incubators for startup founders? To find out, OnDeck analyzed the LinkedIn profiles of 228,000 people who have worked for America's largest organizations. Check out the infographic. »
sponsored offer
The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes to Achieve More With Less
Working in B2B marketing can be a lot like cooking. Cooks have hungry mouths to feed, and they need to do it fast—even when the pantry is running low on ingredients. So for a B2B marketer that has to serve sales when there's hunger for demand, what can they rustle up to deliver rapid results? Today, join experts from the ABM Leadership Alliance as they share their recipes that will satisfy demand and inspire improvisation. »
Make the Right Move
MarketingProfs Master Class
Get the ins and outs of KPIs, ROI, and P&L to impress your CFO and prove your value in our Master Class, A Marketer's Field Guide to Financial Goal Setting and Measurement. Samantha Stone hosts the 13-lesson Master Class to help you make smarter financial decisions that move your business forward.
Get started with convenient streaming
Profs Picks
sponsored
If you're wondering how to satisfy that customer-targeting sweet tooth upon third-party cookies' demise, try taking a bite out of StackAdapt's new contextual targeting report: Cookieless Strategies With a Dash of AI. It's chock full of yummy stats and insights on how advertisers and brand marketers are preparing for cookieless environments. You'll learn the role that contextual advertising plays in cookieless targeting and gain insights on how advertisers and brands can use contextual strategies for their digital campaigns. Plus, sample the pivotal ingredients of machine-learning and AI, and find out how they can keep your brand competitive. Get the report here!
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Apollo.io Announces Shek Viswanathan as Chief Product Officer Amidst Record January Revenue Numbers and Expanded Product Vision PR Newswire
ActiveEngine and ActiveCampaign Partner to Help B2B Businesses Close More Deals Digital Journal
Mazepay Raises €4M to Simplify B2B Payments Finextra
Adaptive Shield Partners With Datadog for Seamless SaaS Security Management Business Wire
iwocaPay Integrates With Quickbooks to Offer B2B BNPL for Cloud Accounting Software The Paypers
Mondu Unveils New BNPL Product for B2B Sales FinTech Global
Customer.io Appoints Jason Lyman as CMO CMSWire
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