MarketingProfs Today
Together with online visibility management platform

Wednesday, February 9, 2022

📋 Table of Contents

1. How to Conquer Remote Selling Challenges and Reach the Top of the Leaderboard

2. Email Security: Why You Need DMARC for Marketing, Too

3. The Marketer's Essential Guide to Events in 2022 sponsored webinar

4. Brands That Had the Biggest Jumps in Value in 2021

5. Future Trends Friday Forum MarketingProfs event

6. Malcontent, Noun: A Dissatisfied and Rebellious Person MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Conquer Remote Selling Challenges and Reach the Top of the Leaderboard
article
How to Conquer Remote Selling Challenges and Reach the Top of the Leaderboard
Everything's gone remote! But that doesn't mean friendly competition with your coworkers has cooled. Here are four ways to take on the challenges of remote selling and emerge triumphant. »
sponsored
Nail Your Product Offering With Market Intel
Hear that banging sound? That’s you nailing your product offering by analyzing solid market data and deep industry insights—a task made possible by Semrush .Trends. Here's how the tool will help you get it done. »
Email Security: Why You Need DMARC for Marketing, Too
article
Email Security: Why You Need DMARC for Marketing, Too
Email security doesn't only stop cyberattacks and opportunistic hackers; it actually improves your brand reputation. If you're not yet implementing DMARC, this article explains why you should. »
sponsored webinar
The Marketer's Essential Guide to Events in 2022
Join Glisser's Chief Evangelist Vanessa Lovatt and FIRST Solutions' Senior Project Manager of Corporate Events Liz Jordan for this can't-miss webinar on February 10. Learn how to integrate event tech with martech, what the Metaverse's impact could be, and much more to ensure your event success in the upcoming year. »
Brands That Had the Biggest Jumps in Value in 2021
research
Brands That Had the Biggest Jumps in Value in 2021
TikTok had the biggest jump in brand value among major global brands in 2021, according to recent research. Check out the study findings. »
MarketingProfs event
Future Trends Friday Forum
Marketing seems to get more complex by the day, and it can be hard to know which tactics and technologies are worth your time. Join us as we look ahead to the trends, platforms, and innovations that will matter in 2022 and beyond, and learn how you can start planning for them now. »
Malcontent, Noun: A Dissatisfied and Rebellious Person
MarketingProfs PRO webinar
Be a malcontent and rebel against the content status quo. Join CX thought leader Jeannie Walters for the first session of her lunch-hour Working Webinar Series to discover how great content builds trust in your company and turns lookie-loos into buyers. Work alongside Jeannie to develop an action plan that maximizes your content's potential. Grab your spot for Customers Crave Self-Service Content on Feb. 10 (that's TOMORROW!).
Satisfy customer cravings
Profs Picks
sponsored
Companies don't market in a vacuum. They need context and the ability to dig deep into their industry. Luckily, Semrush .Trends can help you do just that. You can discover any industry's digital market size, evaluate the competition level of any market, benchmark your and your competitors' market share, and uncover the strategies of your rivals—as well as what they place their bets on. Try Semrush .Trends for free and start digging.
Afoot in the Neighborhood
MarketingProfs community goings-on
Our new Working Webinar is B2B Content as CX, and the first session, Customers Crave Self-Service Content, is happening TODAY! Don't miss host Jeannie Walters and her CX expertise in this hands-on event.
Did you miss our very own rockstar Kenda Macdonald's Fewer Random Acts of Content webinar? Never fear, because it's now available to watch on-demand. Check it out!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
The Top Time-Wasters That Take Sales Reps Away From Selling »
Six Out-of-Home Advertising Tactics to Reach B2B Audiences »
Three Must-Have Capabilities for Your Attribution Solution »
Podcasting and Video Are Still Untapped Markets »
Marketing Agencies vs. In-House Staff: Will Workloads Shift? »
Five Ways B2B Companies Can Use Explainer Videos »
News You Can Use
Updates from around the industry
IDG Communications Acquires Selling Simplified to Become the Largest Provider of B2B Tech Leads Globally Yahoo Finance
DemandScience Announces the Strategic Acquisition of Switzerland-Based Finity SA Business Wire
Verto Partners With Acquired to Deliver Multicurrency Digital Wallet Finextra
Oro Unveils Live B2B Video Podcast Series MarTech Series
Leverage Raises $5M to Modernize Global Supply Chains With Its Leading AI-Assisted Management Platform PR Newswire
Cirralto Rebrands as Spenda Finextra
Upcoming Events
FEB
10
[Webinar] The Marketers Essential Guide to Events in 2022
45 minutes | sponsored by Glisser
FEB
10
[B2B Content as CX Working Webinar]
Customers Crave Self-Service Content | 60 minutes
FEB
11
[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN
FEB
15
[Webinar] SCALE With ABM
45 minutes | sponsored by Terminus
FEB
17
[B2B Content as CX Working Webinar]
Uncover Customer Clues | 60 minutes
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.