MarketingProfs Today: Blockbuster YouTube Channels | Top LinkedIn In-Demand Skills | SEM

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In this issue

1.	How-To: Create Blockbuster YouTube Channel Success in Any Niche—No Matter How 'Boring'
2.	Survey Says: The 25 Most In-Demand Skills on LinkedIn [Infographic]
3.	PRO Take 10: What Does SEO Look Like Today?
4.	My View: Four Crucial Things You Need to Be Doing for Search Marketing
5.	Infographic: Five Strategies to Map Out Your SEO

Learn how to blend digital skills like information architecture and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.

How-To

How to Create Blockbuster YouTube Channel Success in Any Niche--No Matter How 'Boring'

By Ayelet Weisz

How can you develop a YouTube channel that stands out? Successful business channels have qualities in common that anyone can replicate. Do so, and you'll be rocking the No. 2 search engine in the world. Read More

FOR PRO Members

Take 10: What Does SEO Look Like Today?

In just 10 minutes, you'll learn what really matters to search engines today, including tips to build better search engine visibility with techniques you can implement right away. We'll also cover the importance of good content and context, social signals, and simple on-site optimization to improve your rankings. Read More

Online Master of Science in Information Design and Strategy from Northwestern University. Learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. Learn More.

Survey Says

The 25 Most In-Demand Skills on LinkedIn [Infographic]

By Ayaz Nanji

LinkedIn members who listed cloud- and distributed-computing skills on their profiles were the most sought-after users by employers last year, according to a recent report from the social network. Read More

Quick Take

Five Strategies to Map Out Your SEO [Infographic]

By Verónica Maria Jarski

Check out these five tips for getting your business to rank higher in search results. Read More

My View

Four Crucial Things You Need to Be Doing for Search Marketing

By Mike Neumeier

Your PR and marketing efforts should work together for search marketing. To keep those efforts unified, consider doing the following. Read More

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