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In This Issue
+ How-To: How to Use 'Alternative' Social Networks in Your Marketing Strategy
+ Survey Says: The 5 Most Effective & Ineffective Words in Email Subject Lines
+ PRO MarketingProfs University: Metrics That Matter: Make Sense of the Noise
+ Infographic: Three Digital Marketing Tactics You Should Adopt in 2015
+ My View: The Who's Who of the Digital Marketing Team
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Advertisement  The Employee, A New Content Marketing Distribution Channel. Learn how to increase social engagement, lead generation and social selling through this new channel. Download new eBook
How-To How to Use 'Alternative' Social Networks in Your Marketing Strategy
By Mark Mars
Many businesses concentrate their social media marketing on Twitter, Facebook, and LinkedIn. But why miss the opportunities afforded by the likes of Tumblr, Instagram, Pinterest, Google +, and Ello? Read More
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PRO MarketingProfs University: The Metrics That Matter—Making Sense of the Noise
You'll learn how to identify the most important data and separate it from extraneous data. You'll walk away with the tools to use relevant data, bring a sense of structure to the numbers, and gain the clarity and confidence to direct future marketing campaigns. Read More
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Advertisement  5 Steps To Launching An Employee Advocacy Program. Learn how to leverage your employees to increase social engagement, lead generation and social selling through this new channel. Download eBook
Survey Says
The Five Most Effective (and Ineffective) Words in Email Subject Lines
By Ayaz Nanji
Which words in subject lines significantly increase consumer opens of marketing emails, and which words significantly decrease opens? Read More
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Quick Take
Three Digital Marketing Tactics You Should Adopt in 2015 [Infographic]
By Verónica Maria Jarski
Are you prepared to tackle digital marketing in 2015? Here's a look at three tactics to include in your marketing this year. Read More
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My View The Who's Who of the Digital Marketing Team
By Laura McGarrity
Whether you're building a digital marketing team from scratch or adding to your existing roster, you need to consider which positions are hot and why you may need them. Read More
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Feb 10
 FREE Seminar—The Ultimate Guide to Growing Your Email List
Feb 12
 PRO Seminar—The Metrics That Matter—Making Sense of the Noise
Feb 12
 MarketingProfs University—Marketing Measurement & Analytics
Feb 13
 Virtual Conference—Social Media: Get found. Get likes. Get results. 3 online sessions—FREE!
Feb 17
 FREE Seminar—Best Practices Are Killing Marketing—It's Time to Get Agile
Feb 26
 PRO Seminar—Brain Science and Web Marketing
Oct 20-23
 B2B Marketing Forum 2015—Save up to $700 through March 31 Register Now
 
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