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| By Greg Digneo |
| When hosting a webinar, you want people to show up and you want to generate leads. But meeting those goals isn't easy. Here's a five-step plan that'll take the guesswork out of hosting an effective, successful webinar.
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| By Christian Gulliksen |
| As co-founder of OfficeMax, Michael Feuer learned a thing or two about launching and running a successful company. Here are four of his invaluable lessons on empowering your employees, building your business, and outwitting the competition.
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| Get quick marketing insights you can put into action today with our Take 10 Author Series—exclusive webcasts with leading authors in business and marketing. This webcast with Sally Hogshead covers key ideas from her best-selling book, Fascinate: Your 7 Triggers to Persuasion and Captivation.
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| Social Media Users Prefer Social Login Over Traditional |
| More than three-quarters (77%) of social media users say websites should offer social login—i.e., using a social media identity to log in at a website—as an alternative to traditional account creation or logging in as a guest, up from the 66% who said so a year earlier.
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By Irv Shapiro
Ever get knots in your stomach at the thought of trying to attach measurable outcomes to all of your multichannel marketing campaigns? Here are three initiatives you can take to identify return on both online and offline campaigns.
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