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| By Mike Etzinger |
| Outsourcing creative marketing functions may bring big cost savings to some, but going with an agency might not be the best route for others. Here are nine benefits and a few drawbacks to consider when contemplating outsourcing.
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| Is your website optimized for conversions and the best return on your search and advertising investments? Check out the 11 case studies in Website Conversion Success Stories and learn how to improve your landing pages to turn clicks into cash.
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| Smartphone Use Surges 60%, Android Gains Ground |
| Some 63.2 million Americans owned smartphones in the three-month-period ending December 2010, up 60% from last year. RIM led the way with 31.6% of US market share, followed by Google (28.7%), up 34.1% from the prior three-month-period.
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Four Ways to Get Lost in the Crowd
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| When naming your company or coming up with taglines, are you looking to blend in with competitors and get lost in the crowd? Here are four ways to ensure your small business goes unnoticed.
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| By Helena Bouchez |
| Recently, this long-time hockey fan snagged four cushy club tickets to a Trenton Devils hockey game for half price via Groupon. Curious about the marketing impact, I contacted the team's office to find out how Groupon helped them expand awareness.
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