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Wednesday, February 8, 2023

📋 Table of Contents

1. Three Ways B2B Sales Prospecting Will Evolve in 2023

2. OOH: How B2B Marketers Can Reintegrate With the Physical World

3. Account-Based Marketing for Existing Customers—The Why and How sponsored webinar

4. The Tech Habits of Americans Age 50+

5. The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes to Achieve More With Less sponsored offer

6. Workshops Are Dialed In MarketingProfs B2B Forum workshops

Scroll down for more, including industry news, community goings-on, and other useful resources.

Three Ways B2B Sales Prospecting Will Evolve in 2023
article
Three Ways B2B Sales Prospecting Will Evolve in 2023
The economic climate has caused many businesses to re-evaluate their 2023 strategies, and that extends into sales prospecting. In particular, take note of these three trends. »
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Cookieless Strategies With a Dash of AI
New research! Learn how contextual targeting can enable marketers to take control of their ad campaigns—without the use of cookies—to drive successful results. Check out the report. »
OOH: How B2B Marketers Can Reintegrate With the Physical World
article
OOH: How B2B Marketers Can Reintegrate With the Physical World
As the pandemic transitions to a less serious threat, brands are once again using in-person tools to reach prospective customers. Printed materials and physical media offer a way to reach people who are at the office less and out in the real world more. »
sponsored webinar
Account-Based Marketing for Existing Customers—The Why and How
Your prospects' personalized experiences on your website shouldn't get stop when they become customers. In this free webinar, learn how an ABM program for customers can help keep that personalization train on track. »
The Tech Habits of Americans Age 50+
research
The Tech Habits of Americans Age 50+
Americans age 50 and older have increasingly embraced technologies such as smartphones, smart televisions, and social media over the past few years, according to recent research. Check out the study findings. »
sponsored offer
The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes to Achieve More With Less
Working in B2B marketing can be a lot like cooking. Cooks have hungry mouths to feed, and they need to do it fast—even when the pantry is running low on ingredients. So for a B2B marketer that has to serve sales when there's hunger for demand, what can they rustle up to deliver rapid results? On March 9, join experts from the ABM Leadership Alliance as they share their recipes that will satisfy demand and inspire improvisation. »
Workshops Are Dialed In
MarketingProfs B2B Forum workshops
Boston's B2B Forum workshops are dialed in! Pick from Content Marketing for SEO, Demand Generation, Go-to-Market Planning, Email Marketing, and Marketing Strategy. These full-day, hands-on workshops will have you up and running in no time—and right now, they're only $200 on top of the 2-day ticket! Grab your B2B Forum All-Access Pass and pick your preferred workshop now. You never know when it'll fill up!
Workshops Available for Individuals and Teams
Profs Picks
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If you're wondering how to satisfy that customer-targeting sweet tooth upon third-party cookies' demise, try taking a bite out of StackAdapt's new contextual targeting report: Cookieless Strategies With a Dash of AI. It's chock full of yummy stats and insights on how advertisers and brand marketers are preparing for cookieless environments. You'll learn the role that contextual advertising plays in cookieless targeting and gain insights on how advertisers and brands can use contextual strategies for their digital campaigns. Plus, sample the pivotal ingredients of machine-learning and AI, and find out how they can keep your brand competitive. Get the report here!
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Pimly Launches The Product Cloud, the First Salesforce-Native Product Information Management Platform PR Newswire
Lead2Pipeline Announces Global Partnership and New Vice President to Accelerate Growth of Intent-Driven Buyer Journeys Yahoo Finance
Comintelli Unveils New, Enhanced User Interface for Intelligence2day SaaS Platform MarTech Series
vjoon K4 Version 14: Optimized for Modern Workflows WhatTheyThink
Conductor Acquires Searchmetrics in Big Enterprise SEO Merger Search Engine Land
Quark Doubles-Down on AI Innovation to Help Organizations Optimize Content Workflows and Increase ROI of Content Strategies Street Insider
Proactive Risk Partners With Horizon3.ai to Bring Clients a Comprehensive Risk Management Solution Business Wire
Upcoming Events
FEB
8
Building Your B2B Buyer Personas
Session 2 of 4 Working Webinars with Ardath Albee
FEB
9
Account-Based Marketing for Existing Customers? Yes, Here's Why (And How to Do It)
45-minute webinar | sponsored by Drift
FEB
10
Email Marketing Friday Forum
3 sessions on email marketing | sponsored by Salesforce
MAR
10
Analytics Friday Forum
3 sessions on email marketing | sponsored by Tealium
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