MarketingProfs Today: Satisfy Impatient Readers | Predictive Analytics | Marketing to Potential Employees

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In this issue

1.	How-To: Content Creators: 12 Tips to Help You Win Over Impatient Readers
2.	PRO New Live Seminar: Predictive Analytics for Social Media Marketers
3.	Survey Says: Which Fortune 500 Brands Excel at Marketing to Potential Employees?
4.	Infographic: Social Video Marketing Tips for Small Businesses

Find out how to create effective content, saving your time and efforts! Get the Free Guide for Content Marketers by SEMrush!

How-To

Content Creators: 12 Tips to Help You Win Over Impatient Readers

By Claire Wilson

Four out of five readers won't get past the first sentence of an online article. For marketing content creators, today's reading habits can be challenging. But here's how you can win over impatient or distracted readers and get your content read. Read More

FOR PRO Members

New Live Seminar: Predictive Analytics for Social Media Marketers

Reserve your spot for this upcoming Teach Me How seminar and you'll learn how to extract social media data from social platforms, Google Analytics, and social monitoring tools. You'll then discover how to use state-of-the-art techniques to analyze and predict what to do next for your organization's success. Read More

Discover a secret to creating perfect content! Download The Ultimate Guide for Content Marketers by SEMrush!

Survey Says

Which Fortune 500 Brands Excel at Marketing to Potential Employees?

By Ayaz Nanji

Which large corporations in the United States excel at marketing to potential employees and at inspiring current employees to share positive experiences? Read More

AT-A-GLANCE

Social Video Marketing Tips for Small Businesses [Infographic]

By Laura Forer

Videos on social media can be a smart way to build brand awareness, drive traffic, and convert visitors. Understanding how each social platform displays video can help you make your efforts more targeted and effective. Read More

event calendar

Feb 6	FREE Seminar—How to Personalize Content Experiences at Scale
Feb 15	Teach Me How— Predictive Analytics for Social Media Marketers
Feb 20	FREE Seminar—How Top-Performing Marketing Teams Execute at Scale
Feb 27	FREE Seminar—Optimize Your Search, Facebook, and Display Targeting With Call Analytics
Mar 9	Virtual Conference—Marketing Writing \| Tools. Mindset. Craft. It's all here.
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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