MarketingProfs Today: Just-in-Time Marketing | Scaling Fans | SMB Digital Marketing

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In this issue

1.	How-To: Just-in-Time Marketing: Reach the Right Customer at the Right Time
2.	Podcast: Create Brand Fans on a Grand Scale: Musician Peter Hollens on Marketing Smarts
3.	PRO How-To Guide: Four Requisites for Agile Marketing Success
4.	Survey Says: Small Business Digital Marketing Trends for 2017
5.	Infographic: The Cost of Running a Marketing Automation Team

Learn how to blend digital skills like information architecture, data analysis, and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.

How-To

Just-in-Time Marketing: Reach the Right Customer at the Right Time

By Mark Hosbein, Rob Davis

Just-in-time marketing reduces marketing waste and drives revenue growth. Investing in the right capabilities, models, and technologies can transform marketing operations and achieve a competitive edge. Read More

Podcast

Creating Brand Fans on a Grand Scale: Musician Peter Hollens on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Musician Peter Hollens built a following of more than 1.5 million YouTube subscribers through collaboration, a commitment to regular content, and audience feedback. The lessons he learned can help marketers build their own valuable audiences. Read More

FOR PRO Members

How-To Guide: Four Requisites for Agile Marketing Success

In this 36-page guide, you'll learn the four requisites for agile marketing success—the right attitude, the voice of the customer, "flow-jo" (flow mojo), and teamwork—along with a myriad of tips for putting it all into motion. Read More

Online Master of Science in Information Design and Strategy from Northwestern University—learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics.

Survey Says

Small Business Digital Marketing Trends for 2017

By Ayaz Nanji

Social media is the top digital marketing tactic/channel small businesses plan to spend additional budget on in 2017, according to recent research from Infusionsoft. Read More

AT-A-GLANCE

The Cost of Running a Marketing Automation Team [Infographic]

By Laura Forer

The cost of implementing a marketing automation solution in your organization goes beyond the technology. See how much the people on a marketing automation team cost as well. Read More

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