MarketingProfs Today: Create Compelling Content | Marketing and Sales Teams | Snapchat

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In this issue

1.	How-To: A Four-Step Process for Creating Compelling Content for Your Audience
2.	Survey Says: How to Improve the Relationship Between Marketing & Sales Teams
3.	PRO Seminar: Secrets to Successful Data-Driven Marketing
4.	My View: The War Against Ad-Blocking: Publishers Fight for Their Livelihood
5.	Infographic: What Marketers Need to Know About Snapchat

Learn how to blend digital skills like information architecture and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.

How-To

A Four-Step Process for Creating Compelling Content for Your Audience

By Scott Sims

Marketers, bloggers, and small business owners have struggled with the same problem for years: how to create compelling content. Why? Because they're using the wrong process—or, worse, none at all. Read More

FOR PRO Members

PRO Seminar: Secrets to Successful Data-Driven Marketing

As a B2B marketer, you'll learn how to maximize business value from data about customers and prospects. We'll look at new data sources, ways to keep data clean and fresh, and the top 5 data applications in B2B. We'll also review three case studies of companies that successfully applied data to fuel sustainable business growth. Read More

Online Master of Science in Information Design and Strategy from Northwestern University. Learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. Learn More.

Survey Says

How to Improve the Relationship Between Marketing and Sales Teams

By Ayaz Nanji

Most marketers and salespeople say their departments generally get along well but that there are a few key areas of the relationship that could be improved, according to recent research from InsideView and Demand Gen Report. Read More

Quick Take

What Marketers Need to Know About Snapchat [Infographic]

By Verónica Maria Jarski

Snapchat has emerged from its murky roots to become a popular app with 100 million daily active users. So, should you consider making room for this video messaging app in your marketing strategy? Read More

My View

The War Against Ad Blocking: Publishers Fight for Their Livelihood

By Lauren Pedersen

More consumers than ever are using ad-blocking technologies. To prevent those ad blocks, publishers need to put consumers first and give them a sense of control. Read More

event calendar

Feb 9	FREE Seminar—Email Wizardry: Five Tactics That Will Leave You Spellbound
Feb 11	PRO Seminar—Secrets to Successful Data-Driven Marketing
Feb 12	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Feb 16	FREE Seminar—Four Ways a CMS Solution Can Drive Agency Revenue
Feb 25	PRO Seminar—How to Host a Marketing Growth Hackathon
Mar 10	MarketingProfs University—Marketing Project Management Essentials

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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