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In This Issue
+ How-To: Need to Know: Four Mobile App Marketing Trends for 2013
+ PRO Online Toolkit: Social Media Planning
+ Survey Says: Most Frugal US Cities: Atlanta, Orlando, and Tampa
+ Quick Take: Social How-To Lessons: This Week's #SocialSkim
+ My View: Who Needs a Social Media Policy?
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How-To Need to Know: Four Mobile App Marketing Trends for 2013
By Ravi Kamran
Mobile marketing changes so rapidly that every day brings new developments, but some trends are here to stay, including mobile apps. To stay at the top of the mobile marketing game, you have to stay on top of these four trends. Read More
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PRO Online Toolkit: Social Media Planning
Via eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs that meet your business objectives. Read More
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Advertisement  Learn how to unite sales and marketing with a concerted, data-driven exercise in this free whitepaper from Demandbase. Follow this four-step approach to create a named account list—the list of companies most likely to become your customers. Download now.
Survey Says
Most Frugal US Cities: Atlanta, Orlando, and Tampa
By Lenna Garibian
Saving money has become second nature for many Americans, but the South and Midwest still have a leg up on the rest of the country, according to the 2012 Savings Index, which ranks US cities by their use of digital coupons in 2012. Read More
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Quick Take
Social Lessons: Seize Opportunities, Mitigate Crises, Attract Clients... The Week in Social Media #SocialSkim
By Angela Natividad
Like a good how-to lesson? This week is packed with piles of 'em: how to leap at opportunity, how not to mitigate an overnight social crisis, how to attract clients and advertisers using Pinterest, how to get people excited about "everyday" purchases... and who really won the Super Bowl. It's all here... Skim for experience! Read More
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My View Who Needs a Social Media Policy?
By Matthew Grant
A few years ago, everyone seemed to be talking about the need for companies to develop and implement social media policies. Nowadays, the topic seems to provoke little more than yawns. What happened? Read More
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