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In This Issue
+ How-To: Make Your Next Tradeshow a 'Qualified' Success 
+ PRO: Take 10—Everything You Need to Know About LinkedIn Answers 
+ Survey Says: Super Bowl Ads—Which Brands Created Social Buzz? 
+ Quick Take: Cool Tools for Checking Out Your SEO Competition 
+ My View: #MPForum—What Happened in Austin Isn't Staying in Austin
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Advertisement  There's a revolution going on in marketing today. New technologies emerge. Communication channels shift and fragment. Delivery of measurable ROI is critical. This white paper, Ten Steps to Effective Email Marketing, presents ten strategies for B2B and B2C marketers deliver integrated, measurable email marketing campaigns in the evolving online landscape. Download Now!
How-To Make Your Next Tradeshow a 'Qualified' Success
By Rob Murphy
Tradeshows are one of the most effective ways to market your brand. But it's essential to know who your key targets are—and aren't. Implement a well-though-out engagement strategy and increase event ROI. Read More
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PRO Take 10: Everything You Need to Know About LinkedIn Answers
Are you using LinkedIn Answers as a strategic communications and branding tool? You should be. In just 10 minutes, learn how to grow your network, nurture relationships, and share your brand with LinkedIn answers. Read More
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Advertisement  With Facebook consuming the majority of consumers' time online along with the rise of the smartphone, consumers' relationship to email is rapidly changing. Join Alterian and industry analyst David Daniels, The Relevancy Group, for a Feb 16th webinar and learn to harness these trends for your email marketing. Learn More
Survey Says
Super Bowl Ads: Which Brands Created Social Buzz?
Among 255,431 social media conversations about Super Bowl ads, Volkswagen, Doritos, Pepsi, Groupon, and Motorola were the top 5 advertisers with the most social media mentions from December 1, 2010 to February 6, 2011. Read More
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Quick Take
Cool Tools for Checking Out Your SEO Competition
Have you ever wondered how the bigger players in your industry get such high search rankings? Here are four tools that'll give you insight on what your SEO competitors are doing right. Read More
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My View #MPForum: What Happened in Austin Isn't Staying in Austin
By Verónica Maria Jarski
Ever attend a party that stretched beyond its scheduled time, as people kept chatting and ideas wouldn't stop flowing? That's what's happening with the Digital Marketing Forum 2011. The dynamic conference ended Friday, but the conversation keeps going. Read More
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@TomMartin Easily THE BEST post I've read on Groupon Super Bowl ad fiasco via @lizstrauss https:////ow.ly/3RGg1 Just EXCELLENT
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Forum Today's Question
By osu68resp Posted 2/4 at 6:50 am EST
I am giving my accounts a present for Valentine's Day. I need a catchy tagline for a hospital that conveys its excellent patient care. Any ideas? Go To Question
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Feb 10 / PRO Seminar—Using Personas to Boost Site Performance with Mark O’Brien
Feb 11 / Digital Marketing World—Demand/Lead Generation Free online conference
Feb 17 / PRO Seminar—Tradeshow Strategies That Work with Bob Knorpp
Mar 11 / Digital Marketing World—Email Marketing Free online conference
 
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