Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
|
Together with ABM advertising platform
|
|
|
Today's dose of marketing know-how | Friday, February 7, 2025
|
👋 Hello, Marketer!
|
|
We use the Gregorian calendar, based on the Roman calendar that focused on lunar cycles. In the Roman calendar, only 10 of the 12 months were named. Winter was thought of as an unorganized "dead" period, so January and February were nameless and the year started in March. Harsh, but also... I get it.
|
|
—Bri Krantz | MarketingProfs Marketing Manager
|
|
|
In This Issue
|
|
|
ARTICLE FROM THE ARCHIVES
|
|
Account-Based Marketing: A Key B2B Marketing Strategy
Account-based marketing is a major trend in B2B marketing. Many marketers have secured funds for it in their 2021 budgets. But what does ABM actually mean, and what is it good for?
Find out here ➔
|
|
COMMUNITY | JOKE
Today I saw an ad that said "radio for sale, $1, volume stuck on full."
I thought, "I can't turn that down."
|
|
|
|
SPONSORED
|
|
Why Cutting CAC Is a CEO Priority—and Your Opportunity
Your CEO's top priorities (think ROI) get a boost when you cut customer acquisition cost (CAC)—and as a marketer you hold the key to unlocking growth. Lower CAC means more resources for innovation, better ROI, and a stronger marketing pipeline.
Seize the opportunity ➔
|
|
|
ARTIFICIAL INTELLIGENCE
|
|
AI Update, February 7, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
|
|
|
SPONSORED WEBINAR
|
Beyond Email: Tips to Get the Most Out of Marketing Automation
Marketing automation has more to offer than simple email flows. In this free webinar, discover how automation can increase efficiencies across all channels and all stages of the buying cycle to save you time, increase customer satisfaction, and raise revenue.
Save your spot ➔
|
|
|
VIDEO FROM THE ARCHIVES
|
|
CTV Precision and the Power of ABM to Reach the Right B2B Audience
This episode features insights from Vin Turk, a co-founder and the COO at Madison Logic, a provider of ABM solutions. Vin shares his expertise on using CTV and ABM to enhance B2B marketing impact and effectiveness.
Tune in ➔
|
| |
|
FOR MARKETINGPROFS PRO MEMBERS
Put the Social in Social Media
Social media is meant to be fun—but some brands haven't gotten the message. Lucky for you, Zontee Hou has a plan to fill your social media calendar with bingeworthy content. And she shares the plan in Building Brand Trust Through Social Media, a four-part series available now to PRO members.
|
| |
|
|
|
PROFS PICK—SPONSORED
|
What CEOs care about—and how marketers can prove themselves
Customer acquisition cost (CAC) is a key concern for CEOs who are looking to enhance ROI and allocate resources more effectively. Which is why Marketing should be focusing on lowering CAC. Metadata.io offers a comprehensive solution for doing just that. You can efficiently reduce CAC by reallocating budgets from underperforming campaigns to more successful ones, using Metadata's Auto Pause Rules tool to automate that process. Users have reported significant reductions in CAC, increases in ROI, and more streamlined campaign management, allowing for greater focus on strategic growth initiatives. Discover how Metadata lowers CAC and boosts revenue, and for a case study, see how Writer reduced cost per MQL by 86% with Metadata optimizer.
|
|
Upcoming Events
|
FEB
12
|
|
Discover new ways to ideate, create, repurpose, and distribute effective B2B content | 10 weekly sessions
|
| |
|
FEB
13
|
|
45-minute webinar | sponsored by DemandJump
|
| |
|
FEB
14
|
|
90-minute event | 2 live sessions with AI marketing experts
|
| |
|
FEB
18
|
|
45-minute webinar | sponsored by Ortto
|
|
|
We ❤️ Your Feedback
Think we could be doing something better?
Want us to cover a specific topic?
Have a recipe you think we would love?
Reply to this email to help us help you.
Send Feedback
|
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
© 2025 MarketingProfs, LLC. All Rights Reserved.
Privacy Policy.
1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625
|
|