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MarketingProfs
Feb 7, 2018 Vol. 17, No. 27
In this issue
1. How-To: Five Common SEO Mistakes That Content Marketers Make
2. Podcast: Personalizing Your B2B Marketing to Supercharge Lead Gen: Adobe's Drew Burns
3.  PRO  How-To Guide: Website Metrics: What to Measure and How to Improve
4. Survey Says: The Top Super Bowl Ads According to Biometric Tracking
5. Infographic: How to Steal Your Email Subscribers' Hearts This Valentine's Day
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Advertisement  Find out how to create effective content, saving your time and efforts! Get the Free Guide for Content Marketers by SEMrush!
 
How-To
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Five Common SEO Mistakes That Content Marketers Make
By Brian Lang
SEO and content marketing, particularly blogging, are a powerful combination that can build your website's authority and drive valuable search engine traffic to your site. But content marketers tend to make these five SEO mistakes. Here's how you can avoid them. Read More
Podcast
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Personalizing Your B2B Marketing to Supercharge Lead Gen: Adobe's Drew Burns on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Drew Burns, principal product marketing manager for Adobe Target, shares tips for using personalization to enhance B2B lead generation and improve marketing results. Read More
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How-To Guide: Website Metrics: What to Measure and How to Improve
In this 27-page guide, you'll receive actionable tips and advice on how to focus on the data that matters for getting the most from your website, including traffic, visitor engagement, and conversions; which metrics you'll need to track; and how to improve website performance. Read More
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Advertisement  Discover a secret to creating perfect content! Download The Ultimate Guide for Content Marketers by SEMrush!
 
Survey Says
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The Top Super Bowl Ads According to Biometric Tracking
By Ayaz Nanji
Among this year's Super Bowl commercials, an ad from Tide did the best job of emotionally engaging audiences, according to biometric tracking conducted by Ipsos. Read More
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AT-A-GLANCE
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How to Steal Your Email Subscribers' Hearts This Valentine's Day [Infographic]
By Laura Forer
It's almost the day of love, which offers a prime opportunity to make your email subscribers feel extra special. Check out this infographic for quick tips on how to create the perfect Valentine's Day email. Read More

event calendar

Feb 6
 FREE Seminar—How to Personalize Content Experiences at Scale
Feb 15
 Teach Me How— Predictive Analytics for Social Media Marketers PRO
Feb 20
 FREE Seminar—How Top-Performing Marketing Teams Execute at Scale
Feb 27
 FREE Seminar—Optimize Your Search, Facebook, and Display Targeting With Call Analytics
Mar 9
 Virtual Conference—Marketing Writing | Tools. Mindset. Craft. It's all here.
Nov 13-16
 B2B Marketing Forum—Register by February 15 to save up to $800!

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