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| By Jeffrey K. Rohrs |
| This year's Super Bowl advertisers' near total failure to engage viewers beyond the TV screen led me to distill seven marketing lessons for any marketer looking to get more ROI from marketing investments.
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| In just 10 minutes, you'll learn to write keyword-rich copy that helps searchers find your website. You'll also learn to effectively use keywords in headers, tags, and links. Plus, if you're an SEO copywriting newbie, you'll get a few tips on how to get started on optimizing your website.
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| PayPal Still Dominating Digital Wallet Marketplace |
| By Lenna Garibian |
| Only 51% of US consumers are aware of digital wallet providers other than PayPal, even as electronic payment providers, mobile phone carriers, banks, and retailers themselves line up for a piece of the emerging digital wallet market.
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| By Glenn Gow |
| In his new book, Dan Pink says we're in an age in which buyers and sellers are armed with the same info. But salespeople need info that's better than what customers have. Marketers should provide that info.
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